Question 1

A code of ethics refers to

Accepted Answer

A)  a formal statement of moral and ethical business attitudes.
B)  a formal statement of ethical principles and rules of conduct.
C)  an informal guide of ethical principles and moral conduct.
D)  the written document stating the beliefs and values of each employee in a firm.
E)  a firm's itemized list of business activities that are and are not consistent with the company's mission statement.F) All of the above
G) C) and D)

Question 2

-Which generational cohort is the HTC Sensation ad above most likely trying to reach?

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Z
D)  baby busters
E)  Generation YF) C) and D)
G) B) and C)

Question 3

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)  Carnegie Hall.
B)  Madison Square Garden.
C)  Liberty Hall.
D)  the Statue of Liberty.
E)  the Lincoln Memorial.F) A) and D)
G) A) and B)

Question 4

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Accepted Answer

A)  industry practices
B)  social legislation
C)  societal culture and norms
D)  changes it international law
E)  organizational culture and expectationsF) None of the above
G) B) and D)

Question 5

A sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A)  economic
B)  competitive
C)  technological
D)  social
E)  regulatoryF) B) and E)
G) B) and D)

Question 6

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Accepted Answer

A)  social responsibility
B)  moral idealism
C)  utilitarianism
D)  hedonism
E)  the Golden RuleF) A) and B)
G) B) and C)

Question 7

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  customs
B)  morals
C)  norms
D)  culture
E)  ethicsF) B) and D)
G) A) and D)

Question 8

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  goodwill marketing.
D)  public relations marketing.
E)  societal marketing.F) All of the above
G) A) and B)

Question 9

The New Yorker ad above,tablet devices,such as the iPad,could possibly replace its weekly __________. A) radio broadcast B) television broadcast C) magazine D) e-book E) online video game" class="answers-bank-image d-inline" rel="preload" >
-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown in The New Yorker ad above,tablet devices,such as the iPad,could possibly replace its weekly __________.

Accepted Answer

A)  radio broadcast
B)  television broadcast
C)  magazine
D)  e-book
E)  online video gameF) A) and C)
G) A) and E)

Question 10

Culture refers to

Accepted Answer

A)  the set of values,ideas,and attitudes that are learned and shared among members of a group.
B)  the music,art,theater,etc.that reflects the values of an entire nation.
C)  the learned behaviors of a specific racial,ethnic,or religious group based on commonly shared ethical principles and protected by laws.
D)  the combination of beliefs and behaviors accepted as correct regardless of a person's age,sex,race,or religion.
E)  the set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization.F) A) and C)
G) C) and E)

Question 11

All of the following factors contribute significantly to the rate of change of a country's population EXCEPT:

Accepted Answer

A)  life expectancy (the average number of years a population lives from birth) .
B)  immigration (the number of people who enter a country for the purpose of permanent residence) .
C)  population density (defined as the total number of people per square mile/kilometer) .
D)  birth rate (the number of births during a specified time period) .
E)  death rate (the number of deaths during a specified time period) .F) B) and D)
G) A) and E)

Question 12

Many consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A)  McDonald's "I'm Lovin' It" campaign.
B)  Brita's "Filter for Good" campaign.
C)  Diesel's "Be Stupid" campaign.
D)  Liz Claiborne's "Claiborne for Men" campaign.
E)  Samsung's "The Jitterbug" campaign.F) D) and E)
G) A) and D)

Question 13

Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip will not affect the disk drive motor until after six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all the disk drives that had the faulty chip.This action is an example of __________.

Accepted Answer

A)  hedonism
B)  utilitarianism
C)  moral idealism
D)  existentialism
E)  socialismF) B) and D)
G) A) and B)

Question 14

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

A)  competitive behavior among sellers.
B)  purchase behavior among buyers.
C)  price,service,and product responsibility to the ultimate consumer.
D)  accountability of buyers and sellers to federal and state regulators.
E)  perception of ethical behavior as viewed by employers of business firms,not nonprofit organizations.F) D) and E)
G) A) and E)

Question 15

Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Accepted Answer

A)  modus operandi
B)  E Pluribus Unum
C)  de facto marketing
D)  cest la vie
E)  caveat emptorF) B) and C)
G) A) and E)

Question 16

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 56% in 2010.A firm with a good marketing orientation would have

Accepted Answer

A)  found a less volatile product to sell in its business portfolio.
B)  invested more money into market research for new product development.
C)  changed to a new promotional firm.
D)  explored the reasons behind these changes in coffee consumption trends.
E)  demoted coffee from being a "star" to a "dog" in its growth-share matrixF) D) and E)
G) A) and C)

Question 17

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Accepted Answer

A)  became the only credit card accepted for admission to the sight.
B)  decreased outstanding debt on previously unpaid credit cards.
C)  was able to raise interest rates without facing customer complaints.
D)  received a tax credit that more than paid for the original campaign.
E)  attracted new cardholders.F) A) and E)
G) C) and D)

Question 18

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility,internal social responsibility,and external social responsibility.
B)  Organizations are part of a larger society and are accountable to that society for their actions.
C)  Societal responsibility focuses on the obligations an organization has to its customers,employees,suppliers,and distributors.
D)  The duty of an organization is most easily understood at the societal responsibility level.
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.F) A) and C)
G) A) and E)

Question 19

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire.
B)  Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.
C)  A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.
D)  The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.
E)  A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly manufactured an electrical system for Power Wheels that would catch on fire after long use.F) C) and D)
G) A) and D)

Question 20

-Identify and describe the two types of personal moral philosophy.

Accepted Answer

Ultimately,ethical choices are based on ...

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct Answer
verified

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct Answer
verified

-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown in The New Yorker ad above,tablet devices,such as the iPad,could possibly replace its weekly __________.

Correct Answer
verified

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 56% in 2010.A firm with a good marketing orientation would have

Correct Answer
verified

Culture refers to

Correct Answer
verified

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct Answer
verified

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

A code of ethics refers to

Correct Answer
verified

All of the following factors contribute significantly to the rate of change of a country's population EXCEPT:

Correct Answer
verified

Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Correct Answer
verified

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Correct Answer
verified

-Identify and describe the two types of personal moral philosophy.

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

A sudden drop in the average consumer income would be an example of which environmental force?

Correct Answer
verified

-Which generational cohort is the HTC Sensation ad above most likely trying to reach?

Correct Answer
verified

Which of the following statements about social responsibility is most accurate?

Correct Answer
verified

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Many consumers are committed to brands with a strong link to social action.An example of this would be

Correct AnswerverifiedShow Answer

When American Express pioneered cause marketing,it raised $1.7 million to renovate a national icon,increased usage among cardholders,and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown in The New Yorker ad above,tablet devices,such as the iPad,could possibly replace its weekly __________.

Correct AnswerverifiedShow Answer

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 56% in 2010.A firm with a good marketing orientation would have

Correct AnswerverifiedShow Answer

Culture refers to

Correct AnswerverifiedShow Answer

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct AnswerverifiedShow Answer

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

A code of ethics refers to

Correct AnswerverifiedShow Answer

All of the following factors contribute significantly to the rate of change of a country's population EXCEPT:

Correct AnswerverifiedShow Answer

Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Correct AnswerverifiedShow Answer

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as __________.

Correct AnswerverifiedShow Answer

-Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedUltimately,ethical choices are based on ...View AnswerShow Answer

A sudden drop in the average consumer income would be an example of which environmental force?

Correct AnswerverifiedShow Answer

-Which generational cohort is the HTC Sensation ad above most likely trying to reach?

Correct AnswerverifiedShow Answer

Which of the following statements about social responsibility is most accurate?

Correct AnswerverifiedShow Answer

Post supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Ultimately,ethical choices are based on ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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