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Which of the following is not one of the unique features of e-commerce technology?


A) information density
B) transparency
C) richness
D) social technology

E) A) and B)
F) A) and D)

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Which of the following is not a recent development in e-commerce?


A) Mobile e-commerce takes off.
B) Social networking sites become a new platform for e-commerce.
C) The music recording industry is disrupted as music creation and distribution become decentralized.
D) Online entertainment business models surge.

E) A) and D)
F) C) and D)

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What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

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Advertising, subscriptions, selling coll...

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Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

A) True
B) False

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Intellectual property refers to all forms of human expression, both tangible and intangible.

A) True
B) False

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________ are the merchants' costs of changing prices.

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Which of the following best describes why small world theory is important to e-commerce?


A) The products bought online by one individual will influence purchases by others.
B) The greater the number of people using your product, the more valuable it becomes.
C) You do not need to attract a large consumer base to become profitable.
D) Global products create a global community.

E) A) and D)
F) All of the above

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Selling products and services directly to individual consumers via the Internet best describes


A) B2B e-commerce.
B) C2C e-commerce.
C) M-commerce.
D) B2C e-commerce.

E) A) and B)
F) A) and C)

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________ goods, such as office supplies, are those not involved firsthand in the production process.

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The Internet shrinks information asymmetry.

A) True
B) False

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Before building an e-commerce site, business objectives and functionalities must be translated into a set of precise information ________.

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An extranet that links a large firm to its suppliers and other key business partners is called a(n)


A) e-hub.
B) marketspace.
C) exchange.
D) private industrial network.

E) C) and D)
F) A) and B)

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List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

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Internet business models include: e-tail...

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The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?


A) information density
B) richness
C) customization
D) interactivity

E) A) and B)
F) B) and C)

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Through what channel did e-commerce first evolve?


A) online advertising sales
B) Internet portals
C) online book sales
D) Internet service providers

E) A) and B)
F) None of the above

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________ describes the concept that a large group of people is better at making correct decisions than a single person.


A) The wisdom of crowds
B) Outsourcing
C) Crowdsourcing
D) Social graphing

E) A) and D)
F) A) and C)

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Which of the following best illustrates the sales revenue model?


A) eBay receives a small fee from a seller if a seller is successful in selling an item.
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C) Flickr provides basic services for free, but charges a premium for advanced services.
D) Apple accepts micropayments for single music track downloads.

E) All of the above
F) A) and D)

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Pinterest and Kaboodle are examples of ________ shopping sites.

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Describe the overall process and main decisions involved in planning a new e-commerce site.

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There are two main challenges to buildin...

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You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

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Student answers will vary. A sample answ...

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