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Our short-term memory span is approximately ________ items.


A) 2
B) 5
C) 7
D) 10

E) All of the above
F) C) and D)

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Some of the information in our ________ memory is encoded into ________ memory.


A) iconic; short-term
B) short-term; sensory
C) flashbulb; short-term
D) long-term; iconic

E) A) and C)
F) None of the above

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When people are asked to recall a list of words they had earlier memorized, they often substitute synonyms for some of the words on the original list. This best illustrates the effects of


A) implicit memory.
B) source amnesia.
C) semantic processing.
D) state-dependent memory.

E) A) and D)
F) A) and B)

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Cheri doesn't remember that she got sick after eating oatmeal on several occasions in early childhood. However, whenever she smells oatmeal she experiences a classically conditioned feeling of nausea. Cheri's conditioned reaction indicates that she retains a(n) ________ memory.


A) flashbulb
B) echoic
C) iconic
D) implicit

E) B) and C)
F) A) and B)

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Which measure of memory retention assesses the amount of time saved when learning material again?


A) recognition
B) retrieval
C) relearning
D) recall

E) A) and B)
F) B) and C)

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An iconic memory is a ________ memory.


A) sensory
B) short-term
C) flashbulb
D) procedural

E) B) and D)
F) B) and C)

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During her psychology test, Kelsey could not remember the meaning of the term proactive interference. Surprisingly, however, she accurately remembered that the term appeared on the fourth line of a left-hand page in her textbook. Her memory of this incidental information is best explained in terms of


A) automatic processing.
B) sensory memory.
C) deep processing.
D) mnemonics.

E) B) and C)
F) None of the above

Correct Answer

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Researchers now recognize the active information processing that occurs in short-term memory and refer to it as ________ memory.


A) sensory
B) working
C) flashbulb
D) implicit

E) C) and D)
F) A) and C)

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The effortful processing of information


A) cannot occur simultaneously with automatic processing.
B) refers to the process of getting information out of memory storage.
C) can become automatic through practice.
D) occurs less frequently among adults than children.

E) A) and B)
F) None of the above

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You are most likely to automatically encode information about


A) politicians' names.
B) friends' birthdays.
C) new phone numbers.
D) the sequence of your day's events.

E) None of the above
F) C) and D)

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Conscious rehearsal of what you just heard a friend tell you requires


A) implicit memory.
B) automatic processing.
C) working memory.
D) deep processing.

E) A) and B)
F) A) and C)

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Some information in our fleeting ________ is encoded into short-term memory.


A) working memory
B) sensory memory
C) flashbulb memory
D) long-term memory

E) All of the above
F) B) and D)

Correct Answer

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Visual sensory memory is referred to as


A) iconic memory.
B) echoic memory.
C) photomemory.
D) semantic memory.

E) A) and B)
F) All of the above

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Which of the following questions would best enable you to remember that you saw the word PEACH on today's test?


A) Does the word rhyme with teach?
B) Is the word italicized?
C) Does the word contain 5 letters?
D) Is the word a type of fruit?

E) A) and D)
F) B) and D)

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Which of the following is most likely to be stored as an implicit memory?


A) a mental image of one's best friend
B) the date of one's own birth
C) a conditioned fear of guns
D) one's own name

E) A) and B)
F) B) and D)

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When an eyewitness to an auto accident is asked to describe what happened, which measure of memory is being used?


A) recognition
B) rehearsal
C) recall
D) relearning

E) B) and C)
F) B) and D)

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According to Allen Baddeley, we consciously process incoming auditory and visual-spatial information in our ________ memory.


A) implicit
B) working
C) procedural
D) state-dependent

E) A) and B)
F) B) and C)

Correct Answer

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Automatic processing most clearly occurs without


A) encoding.
B) conscious rehearsal.
C) implicit memory.
D) chunking.

E) A) and D)
F) A) and C)

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A friend claims that the faster you read, the more you remember. Use your knowledge of effortful processing and effective encoding strategies to refute your friend's claim.

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Encoding that requires attention and conscious awareness is called


A) priming.
B) effortful processing.
C) the peg-word system.
D) mnemonics.

E) B) and D)
F) B) and C)

Correct Answer

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