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Production and materials-management functions need not be changed in response to unanticipated customer demands as they do not affect response time.

A) True
B) False

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Cool Looks, Inc. is a local fashion design company that actively solicits comments from its customers about the quality of its clothing and the kind of merchandise they want it to supply. Which of the following mechanisms for focusing on the customer is Cool Looks utilizing?


A) Managing materials
B) Improving response time
C) Demonstrating leadership
D) Shaping employee attitudes
E) Knowing customer needs

F) A) and B)
G) A) and C)

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Discuss why superior efficiency is important and the many ways that different parts of the organization can help achieve it.

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Superior efficiency can be an important ...

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Flexible production technologies allow a company to produce a wider variety of end products at a unit cost that at one time could be achieved only through the mass production of a standardized output.

A) True
B) False

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A company's hiring strategy:


A) directly affects employee productivity.
B) has little effect on employee productivity.
C) does not relate to profitability.
D) is not part of the company's overall human resource strategy.
E) upgrades an employee's skill level.

F) B) and E)
G) B) and D)

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Pay for performance based on individual accomplishment of goals tends to:


A) increase per-unit costs.
B) decrease employee productivity.
C) increase employee productivity.
D) have little effect on employee productivity.
E) facilitate teamwork.

F) D) and E)
G) C) and D)

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C

When cost parity is achieved between rival companies, the only way to achieve sustained competitive advantage is to continue to use the technology available to minimize production costs.

A) True
B) False

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Which of the following correctly pairs the function with its role in defining product excellence?


A) Human Resources: Manufactures to continually upgrade the quality of the attributes that are designed into the company's product offerings.
B) Marketing: Collects marketing information in order to determine which attributes are important to customers and helps create the perception of high quality.
C) Research and Development: Creates and innovates to meet the continuous product improvements made by competitors.
D) Production: Trains personnel so that the appropriate attributes are emphasized during design creation.
E) Infrastructure (leadership) : Tailors the message so that it creates a consistent image in the minds of customers.

F) A) and B)
G) None of the above

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Functional strategies lead to differentiation and lower costs which aids in the creation of value and allows a firm to achieve superior profitability.

A) True
B) False

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Six Sigma is a quality and efficiency program derived from the concept of total quality management (TQM) which was widely used in Japan before acceptance in the United States.

A) True
B) False

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Choose three of the value creation functions. (Infrastructure (leadership), Production, Marketing, Materials management, R&D, Information systems, Human resources). Compare the role each function plays in achieving superior efficiency, superior quality, superior innovation and superior customer responsiveness.

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To achieve superior responsiveness to customers, firms must first routinely seek better ways to satisfy customer needs and then develop a competency in listening to its customers, focusing on its customers, and investigating and identifying their needs.

A) True
B) False

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Mass customization describes a company's ability to use flexible manufacturing technology to reconcile the two goals of low cost and differentiation through product customization.

A) True
B) False

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One of the primary roles of research and development (R&D) in achieving superior efficiency is:


A) facilitating cooperation among functions.
B) limiting customer defection rates by building brand loyalty.
C) designing products for ease of manufacture.
D) instituting training programs to build skills.
E) implementing pay for performance.

F) None of the above
G) All of the above

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Six Sigma encompasses the activities necessary to get inputs and components to a production facility, through the production process, and out through a distribution system to the end-user.

A) True
B) False

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Which of the following is NOT a benefit of rapid response time?


A)
It can help gain competitive advantage over rival companies.
B) It strengthens brand loyalty.
C) It decreases the amount the company can charge for products.
D) It allows for differentiation of product offerings.
E) It gives the opportunity for a company to charge a premium price.

F) A) and D)
G) B) and E)

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You are a consultant offering advice to a large manufacturing firm about ways to increase its distinctive competency in innovation. What suggestions would you offer? Be specific and detailed in your answer.

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In many ways, innovation is the most important source of competitive advantage. This is because innovation can result in new products that better satisfy customer needs, can improve the quality (attributes) of existing products, or can reduce the costs of making products that customers want. The ability to innovate new products or processes gives a company a major competitive advantage that allows it to: (1) differentiate its products and charge a premium price, and/or (2) lower its cost structure below that of its rivals. However, the failure rate of new-product introductions is high because of factors such as uncertainty, poor commercialization, poor positioning strategy, slow cycle time, and technological shortsightedness. ​ To achieve superior innovation, a company must build skills in basic and applied research; design good processes for managing development projects; and achieve close integration between the different functions of the company, primarily through the adoption of cross-functional product development teams and partly parallel development processes.

Managers should not become complacent about efficiency-based cost advantages because:


A) both learning effects and economics of scale go on forever.
B) the experience curve will bottom out at some point.
C) cost advantages gained from experience effects are not affected by the development of new technologies.
D) unit costs keep reducing as output increases.
E) the experience curve steadily rises after a certain threshold is reached, indicating an increase in unit costs.

F) A) and D)
G) C) and D)

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B

Which of the following does the philosophy underlying total quality management (TQM) include?


A) Greater quantity results in cost decreases.
B) Better quality leads to higher market share.
C) Greater quantity increases a company's profitability.
D) Opinions of employees are irrelevant in manufacturing products.
E) Work standards should only be defined as numbers or quotas.

F) A) and E)
G) C) and D)

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Distinctive competencies shape the functional-level strategies that a company can pursue.

A) True
B) False

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