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How does a company achieve superior responsiveness to customers?


A) By developing new product features based on customer wants
B) By improving the production process to become increasingly efficient
C) By providing customers value for their money
D) By establishing a relationship with customers where needs are identified and investigated
E) All of these are ways for a company to achieve superior responsiveness to customers.

F) B) and D)
G) A) and B)

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Customer defection rates are:


A) not directly related to unit cost.
B) an indication of a company's ability to satisfy its customers.
C) irrelevant as they are unlikely to impact advertising and marketing costs.
D) unlikely to affect sales volumes.
E) not affected by cost of products.

F) C) and D)
G) A) and B)

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The challenge for a company's human resource function is to find ways to lower wages and benefits costs to the company's employees.

A) True
B) False

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What is a consequence of the lack of integration between Research & Development (R&D) and production when innovating new products?


A) Lack of integration lowers manufacturing costs and leaves less room for error.
B) Lack of integration helps lower development costs and speed products to market
C) Lack of integration ensures that products are designed with manufacturing requirements in mind.
D) Lack of integration lowers costs and increases product quality.
E) Lack of integration can lead to increases in time to market and development costs due to redesigns.

F) B) and D)
G) A) and B)

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Discuss why superior quality is important. Describe how companies can achieve superior quality.

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Superior quality can help a company lowe...

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Which of the following trends has led to the fragmentation of many consumer markets?


A) Self-managing teams
B) Project management
C) Total quality management (TQM)
D) Customization
E) Increased response time

F) B) and C)
G) C) and E)

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One of the primary roles of human resources in achieving superior efficiency is:


A) scheduling meetings among various value creation functions.
B) adopting aggressive marketing to ride down the experience curve.
C) designing products for ease of manufacture.
D) using information systems to automate processes.
E) implementing self-managing teams.

F) B) and D)
G) None of the above

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Despite definite customer demand, new products often fail due to:


A) faster cycle time.
B) low customer defection rate.
C) poor commercialization.
D) increased response time.
E) the scramble to gain first-mover advantage.

F) D) and E)
G) A) and B)

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Which of the following statements regarding customer defection is NOT true?


A) Defection rates are determined by customer loyalty.
B) The longer a company retains a customer, the greater is the volume of customer-generated unit sales.
C) Lowering customer defection rates creates a higher cost structure.
D) The longer a company retains a customer, the higher the average unit cost of each sale.
E) There is a positive relationship between the length of time that a customer stays with a company and profit per customer.

F) A) and C)
G) D) and E)

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Economies of scale are:


A) unit cost increases associated with learning effects.
B) unit cost reductions due to inferior quality of products.
C) realized when output is reduced to a minimum.
D) realized when the selling price is equal to the cost price of the products.
E) unit cost reductions associated with a large-scale output.

F) B) and D)
G) B) and C)

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The marketing strategy that a company adopts:


A) has little impact on the company's efficiency and cost structure.
B) aims at attaining superior efficiency of the company's operations.
C) should not consider the impact the strategy has on the company's cost structure.
D) aims at automating much of the work in the production process.
E) refers to the position that the company takes concerning a product's pricing and distribution.

F) C) and E)
G) B) and E)

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Unlike traditional manufacturing, flexible manufacturing:


A) decreases efficiency.
B) lowers unit costs.
C) limits an organization's ability to customize products.
D) allows the production of only standardized products.
E) limits an organization's ability to offer greater product variety.

F) C) and D)
G) A) and B)

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Customer focus is a function of only the lower levels of an organization.

A) True
B) False

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Company A has a product that hasn't hit the market yet but has already constructed efficient manufacturing facilities and has lowered costs through learning effects. It has a marketing team in place that has initiated an aggressive advertising campaign with sales promotions that have stimulated demand for the product and accumulate sales volume. Which of the following is true of Company A?


A) This strategy would help Company A move down the experience curve quickly.
B) This strategy would hinder Company A's move down the experience curve and allow rival companies to have a cost advantage.
C) This strategy would allow Company A to decrease product volume and market share.
D) This strategy would not allow Company A to reach superior efficiency.
E) This strategy would enable Company A to ride up the experience curve and gain a competitive advantage over its rivals.

F) A) and E)
G) B) and C)

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Self-managing teams:


A) are limited to only very large organizations.
B) require members to coordinate their own activities and make decisions.
C) typically increase the need for supervisors.
D) create a tall organizational structure.
E) show negligible increase in productivity and substantial decrease in product quality.

F) C) and D)
G) B) and C)

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Amazon has developed strategies for their distribution warehouses that minimizes the amount of inventory held at each location and maximizes the amount of inventory turnover. Through these strategies, they are utilizing:


A) mass customization.
B) a flexible manufacturing system.
C) quality as reliability mantra.
D) supply chain management.
E) a just-in-time (JIT) inventory system.

F) A) and E)
G) B) and D)

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Research and development (R&D) can help a company improve quality by:


A) designing products that are easy to manufacture.
B) pursuing economies of scale.
C) developing strategies on how to market products.
D) upgrading employee skill levels.
E) creating teams whose members coordinate their own activities.

F) C) and E)
G) C) and D)

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A television commercial for Champion Windows highlights how easy it is to custom order, the reliability and efficiency of delivery as well as the service provided by their maintenance and repair department. Which of the following attributes of Champion is this advertisement highlighting?


A) Product attributes
B) Service attributes
C) Associated personnel attributes
D) Management attributes
E) Customer attributes

F) B) and D)
G) A) and E)

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No matter how complex the task, learning effects typically diminish in importance after a certain time period.

A) True
B) False

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Distinctive competencies shape the which of the following strategies that a company can pursue?


A) Business level
B) Functional level
C) Corporate level
D) Global level
E) Industry level

F) None of the above
G) C) and D)

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