Question 1

An understanding of and respect for the power of media messages,the development of heightened expectations of media content,a knowledge of genre conventions,and the ability to recognize when conventions are being mixed are examples of

Accepted Answer

A)   the third-person effect.
B)   impediments to media literacy.
C)   media literacy skills.
D)   good television-viewing skills.E) A) and B)
F) B) and C)

Question 2

The Gutenberg printing press was an advance over earlier printing presses because it

Accepted Answer

A)   produced books in a widely understood language.
B)   used metal type and was designed for the production of large numbers of volumes.
C)   was developed in central Europe, giving more people access to it.
D)   used steam power.E) None of the above
F) B) and C)

Question 3

What is the impact of technology on communication?

Accepted Answer

The impact of technology on communicatio...

Question 4

What is technological determinism?

Accepted Answer

Technological determinism is a theoretic...

Question 5

How do genre conventions and production values differ?

Accepted Answer

Genre conventions and production values ...

Question 6

The idea that machines and their development drive economic and cultural change is

Accepted Answer

A)   technological determinism.
B)   manifest destiny.
C)   technological despotism.
D)   latent destiny.E) A) and B)
F) A) and C)

Question 7

Culture is constructed and maintained

Accepted Answer

A)   through the mass media.
B)   through feedback.
C)   through encoding and decoding.
D)   through communication.E) B) and C)
F) All of the above

Question 8

We can think of mass communication as a giant courtroom where,as a people,we discuss and debate our culture-what it is and what we want it to be.This view sees mass communication as a

Accepted Answer

A)   cultural storyteller.
B)   repository of cultural understanding.
C)   cultural forum.
D)   unrelenting agent of change.E) C) and D)
F) All of the above

Question 9

Biases and predispositions are common forms of noise.

Accepted Answer

A) True 
 B)False

Question 10

The ability to comprehend and use written symbols effectively and efficiently is

Accepted Answer

A)   literacy.
B)   orallity.
C)   learning.
D)   democracy.E) All of the above
F) None of the above

Question 11

Differentiate between encoding and decoding.

Accepted Answer

Encoding and decoding are two complement...

Question 12

The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.

Accepted Answer

A)   purpose of
B)   noise in
C)   outcome of
D)   nature ofE) A) and B)
F) None of the above

Question 13

The common assumption that others are influenced by media messages but we are not is

Accepted Answer

A)   the third-person effect.
B)   a violation of the second principle of media literacy.
C)   the otherness effect.
D)   the CNN effect.E) B) and C)
F) A) and D)

Question 14

In mass communication,feedback is typically

Accepted Answer

A)   instant and direct.
B)   quite powerful.
C)   absent.
D)   delayed and inferential.E) A) and D)
F) A) and C)

Question 15

Define and explain the third-person effect.

Accepted Answer

The third-person effect is a communicati...

Question 16

Anything that interferes with successful communication is said to be

Accepted Answer

A)   noise.
B)   encoding.
C)   decoding.
D)   feedback.E) B) and C)
F) All of the above

Question 17

Groups with specific but not dominant cultures that exist as part of those larger cultures are

Accepted Answer

A)   secondary cultures.
B)   bounded cultures.
C)   minority cultures.
D)   transformed cultures.E) A) and B)
F) B) and D)

Question 18

In Schramm's model of mass communication,messages from the media organization to the mass audience are characterized as

Accepted Answer

A)   delayed and inferential.
B)   expertly decoded.
C)   many and identical.
D)   difficult to interpret.E) A) and D)
F) A) and C)

Question 19

Print helped foster the Industrial Revolution

Accepted Answer

A)   because people who read books began to demand change.
B)   because it helped build and disseminate bodies of knowledge that led to scientific and technological development and the refinement of new machines.
C)   through its creation of leisure and entertainment.
D)   because it created jobs.E) All of the above
F) B) and C)

Question 20

The ability to enjoy,understand,and appreciate media content;an understanding of media content as a text that provides insight into our culture and our lives;and an understanding of the ethical and moral obligations of media practitioners are elements of

Accepted Answer

A)   literacy.
B)   social responsibility.
C)   media literacy.
D)   ethics.E) A) and B)
F) A) and C)

Exam 1: Mass Communication, Culture, and Media Literacy

The ability to enjoy,understand,and appreciate media content;an understanding of media content as a text that provides insight into our culture and our lives;and an understanding of the ethical and moral obligations of media practitioners are elements of

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What is the impact of technology on communication?

Correct AnswerAnswered by ExamLex AIThe impact of technology on communicatio...View AnswerShow Answer

How do genre conventions and production values differ?

Correct AnswerAnswered by ExamLex AIGenre conventions and production values ...View AnswerShow Answer

The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.

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The ability to comprehend and use written symbols effectively and efficiently is

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Culture is constructed and maintained

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Print helped foster the Industrial Revolution

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What is technological determinism?

Correct AnswerAnswered by ExamLex AITechnological determinism is a theoretic...View AnswerShow Answer

The Gutenberg printing press was an advance over earlier printing presses because it

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Define and explain the third-person effect.

Correct AnswerAnswered by ExamLex AIThe third-person effect is a communicati...View AnswerShow Answer

Groups with specific but not dominant cultures that exist as part of those larger cultures are

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The common assumption that others are influenced by media messages but we are not is

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Differentiate between encoding and decoding.

Correct AnswerAnswered by ExamLex AIEncoding and decoding are two complement...View AnswerShow Answer

An understanding of and respect for the power of media messages,the development of heightened expectations of media content,a knowledge of genre conventions,and the ability to recognize when conventions are being mixed are examples of

Correct AnswerverifiedShow Answer

We can think of mass communication as a giant courtroom where,as a people,we discuss and debate our culture-what it is and what we want it to be.This view sees mass communication as a

Correct AnswerverifiedShow Answer

In Schramm's model of mass communication,messages from the media organization to the mass audience are characterized as

Correct AnswerverifiedShow Answer

In mass communication,feedback is typically

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The idea that machines and their development drive economic and cultural change is

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Anything that interferes with successful communication is said to be

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Biases and predispositions are common forms of noise.

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The impact of technology on communicatio...
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Genre conventions and production values ...
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Technological determinism is a theoretic...
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The third-person effect is a communicati...
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Encoding and decoding are two complement...
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