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Exam 13: Retailing and Wholesaling

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Question 41

Multiple Choice

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A ________ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

A) community shopping center
B) neighborhood shopping center
C) strip mall
D) regional shopping center
E) power center

F) A) and E)
G) C) and D)

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Question 42

Multiple Choice

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With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

A) convenience stores
B) franchises
C) megaretailers
D) power centers
E) lifestyle centers

F) All of the above
G) A) and E)

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Question 43

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Franchises constitute only a small portion of all retail sales in the United States.

The colors, layout, and music in a store or a product package are only minor aspects of the shopping experience and marketers spend little time making decisions about them.

________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.

Which of the following kind of organization best represents a contractual association based on some unique product or service, a method of doing business, or a trade name or goodwill?

Explain the marketing decisions faced by wholesalers.

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Macy's credit card. Macy's uses ________.

Explain how Whole Foods is able to compete against Walmart.

Cabela's stores are as much natural history museums for outdoor enthusiasts as they are retail outlets. This information indicates that Cabela's is practicing ________.

Which of the following is the most frequently visited type of retail store?

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.

Which of the following is NOT a type of off-price retailer?

In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.

At JCPenney, a mid-level department store, customers shop for moderately priced products and they are assisted in some phases of the shopping process. JCPenney is a ________.

A ________ is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.

A ________ generally contains between 5 and 15 stores. It is close and convenient for consumers, usually contains a supermarket, perhaps a discount store, and several service stores such as a dry cleaner, a drugstore, and a hardware store.

Which of the following wholesaler's channel functions is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?

Green retailing yields both top- and bottom-line benefits.

What is the most common type of agent wholesaler?