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Exam 14: Retailing, Direct Marketing, and Wholesaling

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Question 51

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Identify and describe the three kinds of specialty stores.

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Specialty retailers are of three types: ...

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Question 52

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Retailing is best characterized as:

A) large organizations that carry wide and deep product mixes.
B) transactions in which a buyer intends to consume a product through personal, family, or household use.
C) arrangements whereby a supplier grants a dealer the right to sell its products.
D) the use of telephone, Internet, and nonpersonal media to communicate product and organizational information to customers.
E) exchanges that take place only in a store or service establishment.

F) A) and B)
G) A) and C)

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Question 53

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Calhoun Produce, a , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold.

Self-service, general-merchandise outlets that regularly offer brand-name and private-brand products at low prices are known as _.

Category killers are stores that buy manufacturers' seconds, overruns, returns, and off­season production runs at below-wholesale prices for resale to consumers at deep discounts

A is a small, self-service store that is open long hours and carries a narrow assortment of products, usually items such as soft drinks and other beverages, snacks, news-papers, tobacco, and gasoline, as well as services such as ATMs.

Despite their name, specialty retailers do not sell specialty items except when specialty goods complement the overall product mix.

A general merchandise retailer offers:

Alex is preparing a new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

Brad accesses Overstock.com's site on the Internet and purchases a business laptop case. This is an example of _____.

Alison lives in a remote area of Montana, where few good roads exist. She runs a small retail store specializing in western attire. Due to her remote location, Alison is most likely to obtain the merchandise for her store from _____.

Scenario 14.1 Use the following to answer the questions. Landry Restaurants Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe, you can dine under a ceiling of lush tropical forest plants, while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t- shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 14.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls. Since the restaurants' primary focus is to obtain customers who are walking by, they would definitely not want as their locations.

Compared with other types of retailers, department stores compete mainly on the basis of:

All of the following are types of direct marketing except:

The target market of a regional shopping center typically includes at least people.

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone. Which of the following methods of selling retail products is illustrated by Advo Systems?

Jack gets a shopping list from his wife. On the list are a potted plant, aspirin, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a .

Which of the following types of shopping centers usually consists of several small convenience and specialty stores?

Which of the following best describes wholesalers?

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, is being used.