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Knowledge management is the process that generates, captures, codifies, and __________ knowledge across an organization in order to achieve a competitive advantage.


A) Analyzes
B) Transfers
C) Applies
D) Limits
E) Saves

F) C) and D)
G) A) and B)

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Researchers at the University of Arizona are able to predict asthma-related emergency room visits with ______ percent accuracy.

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Identify some of the sources of big data.

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Big data refers to the vast volumes of d...

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List some examples of what a company should do if it seeks to gain a competitive advantage from analytics.

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1. Invest in advanced analytics tools an...

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By utilizing business analytics, a company can learn which one of the following?


A) Which products are moving slowly versus which products are moving quickly
B) Which products have been sold in the past 3 months
C) Who is likely to buy the product in a given period of time
D) Where each product sits (warehouse, store or factory location)
E) The suppliers who contributed to the manufacturing of the product

F) B) and D)
G) A) and B)

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Unlike other baseball teams at the time, the Oakland A's used which of the following to manage the team and carry themselves to the playoffs?


A) Players with lots of determination
B) Young players with the willingness to play
C) Factual data
D) High player salaries
E) High batting averages

F) C) and D)
G) C) and E)

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Match the level of analytical capability to its maturity level. Level 1 is the lowest level of maturity and Level 5 is the highest level of maturity.  Leve! 1  Reporting  Leve! 2  Analyzing  Leve! 3  Descriptive  Leve! 4  Predictive  Leve! 5  Prescriptive \begin{array} { | l | l | } \hline \text { Leve! 1 } & \text { Reporting } \\\hline \text { Leve! 2 } & \text { Analyzing } \\\hline \text { Leve! 3 } & \text { Descriptive } \\\hline \text { Leve! 4 } & \text { Predictive } \\\hline \text { Leve! 5 } & \text { Prescriptive } \\\hline\end{array}

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The levels of analytical capability matc...

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The CEO-level sponsorship of and passion for analytics enabled firms like Caesars and Capital One to achieve the success they did.

A) True
B) False

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True

Business analytics tools are used with data in the _____________ to gain insight and support decision making.

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A company that is using statistical analysis tools to report on why something happened has achieved a higher level of analytical maturity than a company that's using tools to predict what will happen next.

A) True
B) False

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Which of the following is used to describe the techniques and technology that make it possible to deal with very large volumes of information that are created and stored for analysis.


A) Data warehouse
B) Database
C) Big data
D) Data analytics
E) Business intelligence

F) A) and C)
G) All of the above

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Which of the following is the process of analyzing data warehouses for "gems."


A) Data combing
B) Data translation
C) Data mining
D) Data searching
E) Data manipulation

F) C) and D)
G) A) and B)

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In which of the following technologies can tacit knowledge be stored?


A) Artificial Intelligence (AI)
B) Personal computers
C) Data warehouses
D) Real-time data sources
E) All of the above

F) B) and D)
G) B) and C)

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Which of the following allows individuals to own their creativity and innovation in a way similar to owning physical property?


A) Intellectual property
B) Open source license agreement
C) Economies of scale
D) Intellectual capital
E) Patents

F) A) and B)
G) C) and D)

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Capital One found ________ in combination with business analytics to be a very low-cost way to design and develop new products and services for customers.


A) Socialization
B) Experimentation
C) Absorption
D) Externalization
E) Globalization

F) B) and C)
G) All of the above

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B

Tacit knowledge is easy to formalize.

A) True
B) False

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All of the following are examples of socialization EXCEPT for:


A) Sharing war stories
B) Apprenticeships
C) Conferences
D) Non-structured activities, like an office party or lunch discussion
E) Project management

F) B) and D)
G) A) and B)

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Which of the following is the way personalization of real-time data streams is accomplished?


A) Geolocation
B) Cookies
C) Algorithms
D) Online conversations
E) All of the above

F) C) and D)
G) None of the above

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Determine if the following is data, information or knowledge.  Data  This is the third visit by a customer this  month.  Infornation  A customer spends on average  $100/visit but today has only spent $20.  Krowledge  A customer will stay longer in the store  and spend more if given a free sarnple  of something. \begin{array} { | l | l | } \hline \text { Data } & \begin{array} { l } \text { This is the third visit by a customer this } \\\text { month. }\end{array} \\\hline \text { Infornation } & \begin{array} { l } \text { A customer spends on average } \\\text { \$100/visit but today has only spent \$20. }\end{array} \\\hline \text { Krowledge } & \begin{array} { l } \text { A customer will stay longer in the store } \\\text { and spend more if given a free sarnple } \\\text { of something. }\end{array} \\\hline\end{array}

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The table provided contains examples of ...

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Who generally has the responsibility for all aspects of data, from collection to storage, usage, and disposal?


A) CAO
B) CIO
C) CDO
D) CEO
E) CTO

F) A) and D)
G) C) and D)

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C

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