Question 1

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Accepted Answer

A consideration in channel design is gai...

Question 2

Any intermediary between a manufacturer and end-user markets can be called a

Accepted Answer

A)   retailer.
B)   middleman.
C)   wholesaler.
D)   broker.
E)   distributor.F) A) and B)
G) C) and D)

Question 3

Apple now operates over 400 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch. Apple uses

Accepted Answer

A)   dual distribution.
B)   backward integration.
C)   forward integration.
D)   horizontal integration.
E)   strategic channel alliances.F) A) and D)
G) B) and D)

Question 4

A ________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A)   logistical flow
B)   demand chain
C)   supplier-customer alliance
D)   supply chain
E)   supply pipelineF) B) and D)
G) C) and D)

Question 5

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources. Which marketing channel system should this company choose?

Accepted Answer

A)   a contractual vertical marketing system
B)   an administered vertical marketing system
C)   a corporate vertical marketing system
D)   an integrated marketing system
E)   a corporate horizontal marketing systemF) A) and E)
G) A) and B)

Question 6

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Accepted Answer

A)   a corporate vertical marketing system.
B)   an integrated vertical marketing system.
C)   a contractual vertical marketing system.
D)   an administered vertical marketing system.
E)   an interactive vertical marketing system.F) C) and E)
G) A) and D)

Question 7

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Accepted Answer

A)   a broker.
B)   an agent.
C)   a retailer.
D)   a distributor.
E)   a wholesaler.F) A) and E)
G) A) and C)

Question 8

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)   context
B)   information
C)   variety
D)   pre- and postsale services
E)   adaptationF) None of the above
G) A) and B)

Question 9

As it relates to the definition of logistics management, flow refers to decisions needed to move

Accepted Answer

A)   raw materials to the producer.
B)   semifinished materials to a merchant wholesaler.
C)   finished products to the distributor.
D)   finished products directly from the producer to the retailer.
E)   a product from the source of raw materials to consumption.F) A) and B)
G) B) and E)

Question 10

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)   pricing channels
B)   media channels
C)   communication and delivery channels
D)   direct and indirect channels
E)   development channelsF) B) and E)
G) A) and B)

Question 11

Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. To meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers (firms that clean, polish, and wax boats) . Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the ________ in the channel of distribution.

Accepted Answer

A)   wholesaler
B)   producer
C)   channel spokesperson
D)   channel captain
E)   channel arbitratorF) C) and D)
G) B) and C)

Question 12

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   a retailer.
E)   a distributor.F) C) and E)
G) A) and B)

Question 13

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and D)
G) B) and D)

Question 14

A firm needs to drive down logistics costs as long as it can deliver expected

Accepted Answer

A)   balance sheet results.
B)   customer service.
C)   low levels of expenses.
D)   product-market synergies.
E)   target market goals.F) A) and B)
G) C) and D)

Question 15

Two sources of horizontal conflict are common, including when

Accepted Answer

A)   a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
B)   disagreements arise over how profit margins are distributed among channel members.
C)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)   a channel member bypasses another member and sells or buys products direct.
E)   dual distribution causes conflict between different types of retailers that carry the same brands.F) A) and D)
G) A) and E)

Question 16

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products?

Accepted Answer

A)   use its established indirect marketing channel
B)   distribute directly to mass market consumers
C)   distribute through agents that sell to specialty electronics stores that will feature the new line
D)   sell directly to specialty electronics stores that will feature the new line
E)   establish its own chain of electronics retail storesF) A) and B)
G) A) and C)

Question 17

Goodyear Tire dealers became irate when Goodyear Tire Co. decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of

Accepted Answer

A)   corporate conflict.
B)   vertical conflict.
C)   horizontal conflict.
D)   administered conflict.
E)   contractual conflict.F) All of the above
G) B) and D)

Question 18

Marketing channels help create value for consumers through four utilities. These utilities are

Accepted Answer

A)   product, price, promotion, and place.
B)   form, function, risk-taking, and selling.
C)   time, place, form, and possession.
D)   transactional, logistical, facilitating, and marketing.
E)   buying, selling, storing, and transporting.F) A) and D)
G) B) and E)

Question 19

Figure 12-9
-Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F)  include all of the following except which?

Accepted Answer

A)   order processing
B)   materials handling and warehousing
C)   time
D)   inventoryE) A) and B)
F) A) and C)

Question 20

The typical order cycle includes all of the following elements except which?

Accepted Answer

A)   order processing
B)   transportation
C)   cross-docking
D)   documentation
E)   order transmittalF) C) and D)
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources. Which marketing channel system should this company choose?

Correct Answer
verified

Any intermediary between a manufacturer and end-user markets can be called a

Correct Answer
verified

A firm needs to drive down logistics costs as long as it can deliver expected

Correct Answer
verified

Marketing channels help create value for consumers through four utilities. These utilities are

Correct Answer
verified

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Correct Answer
verified

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct Answer
verified

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Correct Answer
verified
A consideration in channel design is gai...
View Answer

Goodyear Tire dealers became irate when Goodyear Tire Co. decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of

Correct Answer
verified

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products?

Correct Answer
verified

As it relates to the definition of logistics management, flow refers to decisions needed to move

Correct Answer
verified

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following except which?

Correct Answer
verified

A ________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Correct Answer
verified

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct Answer
verified

Two sources of horizontal conflict are common, including when

Correct Answer
verified

Correct Answer
verified

The typical order cycle includes all of the following elements except which?

Correct Answer
verified

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Correct Answer
verified

Apple now operates over 400 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch. Apple uses

Correct Answer
verified

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

A large company produces paint and other home decorating products. Its goal is to choose the marketing channel arrangement that will give it the most control over supply sources. Which marketing channel system should this company choose?

Correct AnswerverifiedShow Answer

Any intermediary between a manufacturer and end-user markets can be called a

Correct AnswerverifiedShow Answer

A firm needs to drive down logistics costs as long as it can deliver expected

Correct AnswerverifiedShow Answer

Marketing channels help create value for consumers through four utilities. These utilities are

Correct AnswerverifiedShow Answer

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Correct AnswerverifiedShow Answer

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Correct AnswerverifiedA consideration in channel design is gai...View AnswerShow Answer

Goodyear Tire dealers became irate when Goodyear Tire Co. decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of

Correct AnswerverifiedShow Answer

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products?

Correct AnswerverifiedShow Answer

As it relates to the definition of logistics management, flow refers to decisions needed to move

Correct AnswerverifiedShow Answer

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following except which?

Correct AnswerverifiedShow Answer

A ________ is essentially a sequence of linked suppliers and customers in which every customer is, in turn, a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Correct AnswerverifiedShow Answer

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common, including when

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The typical order cycle includes all of the following elements except which?

Correct AnswerverifiedShow Answer

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Correct AnswerverifiedShow Answer

Apple now operates over 400 Apple retail stores around the world to sell its innovative products such as the iPhone and Apple Watch. Apple uses

Correct AnswerverifiedShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

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verified
A consideration in channel design is gai...
View Answer

Correct Answer
verified

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Correct Answer
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Correct Answer
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