FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Conducting Marketing Experiments

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Which term refers to a treatment combination within an experiment?

A) level
B) link
C) cell
D) unit

E) A) and B)
F) None of the above

Correct Answer

verified

Show Answer

Question 2

Multiple Choice

Review LaterAdd Note

Review Later

The change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups is called a(n) ____.

A) cohort effect
B) Hawthorne effect
C) testing effect
D) instrumentation effect

E) B) and D)
F) A) and D)

Correct Answer

verified

A

Question 3

Multiple Choice

Review LaterAdd Note

Which type of effect is a function of time and the naturally occurring events that coincide with growth and experience?

When the experimenter's comments influence the subjects' behavior so that they give answers that they think the experimenter wants to hear rather than their true feelings, we say that ____________________ has occurred.

Participants in experimental research are typically referred to as respondents.

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

All of the following are experimental design elements EXCEPT for the ____.

In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable.

The term linkage refers to a specific treatment combination associated with an experimental group.

Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in ____.

____________________ is intended to equally distribute the effects of extraneous variables to all conditions.

Salespeople are tested one year after a sales training program and perform better on the exam, not because of the training program, but because they have gained one year's experience in sales. Which type of effect has occurred?

One way to reduce demand characteristics is to tell subjects the true purpose of the experiment so that they will be more willing to participate honestly.

A(n) ____________________ is an experimental deception that involves a false treatment.

If the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable, ____ may occur.

When a researcher claims that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is claiming ____.

In an experiment, the ____________________ group does not receive the experimental treatment.

Experimental research attempts to find causal relationships among variables.

A continuous variable that is expected to show a statistical relationship with the dependent variables is called a(n) ____________________.