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This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge.


A) Toulouse-Lautrec
B) van Gogh
C) Degas
D) Cézanne
E) Matisse

F) A) and E)
G) All of the above

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These handwritten,illustrated books were created during the Middle Ages.


A) papyrus scrolls
B) Gutenberg's Bibles
C) illuminated manuscripts
D) Books of the Dead
E) I Ching

F) A) and B)
G) D) and E)

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Interactive web designs engage a viewer using changing visual,sound,and interactive features.A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte.


A) Museum of Modern Art
B) Metropolitan Museum of Art
C) Whitney Museum
D) Corcoran Gallery
E) Getty Museum

F) A) and D)
G) C) and D)

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James Montgomery Flagg created an illustration of this character,who the artist used for recruitment posters during World Wars I and II.


A) Doonesbury
B) Garfield
C) Beetle Bailey
D) Uncle Sam
E) Rosie the Riveter

F) A) and B)
G) None of the above

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White space is always a bad thing in layout design.

A) True
B) False

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Video-gaming tournaments create competitive sporting events for large groups of spectators to experience at the same time.The use of video monitors and digital projection devices make it possible to view competitions between players in such games as ________.


A) Starcraft
B) dressage
C) backgammon
D) competitive rowing
E) cornhole

F) C) and D)
G) C) and E)

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The nineteenth-century artists Edward Burne-Jones and William Morris created a handcrafted version of this writer's works as a rejection of rampant industrialization.


A) Chaucer
B) Plato
C) Shakespeare
D) Brothers Grimm
E) Homer

F) C) and D)
G) All of the above

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The primary colors that make up the basis for commercial printing are ________.


A) cyan, magenta, yellow
B) red, green, blue
C) red, yellow, blue
D) orange, green, purple
E) ultraviolet, infrared, spectral yellow

F) D) and E)
G) A) and D)

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These simple,symbolic graphics are often used for products that people of many different cultures use,so that there is no need for language translation:


A) icons
B) citations
C) hieroglyphics
D) trademarks
E) patents

F) A) and C)
G) B) and D)

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This is most often a carefully designed piece of type that is unique and easily identified.


A) logo
B) codex
C) font
D) serif
E) carriage

F) A) and B)
G) A) and C)

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The essence of visual communication design is the use of ________ to communicate information and ideas.


A) Internet
B) prints
C) symbols
D) words
E) pictures

F) A) and C)
G) A) and B)

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Designers created advertising materials for Tyco by manipulating fonts into the image of a young woman to support the tagline "A Vital Part of Your World." Do you think the result is visually effective? What does it make you feel about what Tyco is selling? Do you think there are any ethical issues involved with using visual communication design in this way?

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The ________ was a German school of art and design that operated in the early twentieth century.The students at the school were immersed in the idea that "form follows function."


A) Bauhaus
B) Royal Academy
C) Kunstakademie Düsseldorf
D) Hudson River School
E) Academy of Fine Arts, Munich

F) None of the above
G) All of the above

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Wherever literacy takes hold,________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms.


A) cuneiform
B) hieroglyphics
C) calligraphy
D) typeface
E) media

F) B) and D)
G) None of the above

Correct Answer

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The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.


A) serifs
B) codex
C) italics
D) accents
E) carriages

F) A) and E)
G) None of the above

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Wang Xizhi was one of the great calligraphers of the Jin Dynasty from this ancient culture.


A) China
B) Japan
C) India
D) Persia
E) Siam

F) A) and B)
G) A) and C)

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-The first people (c.3400 BCE) to employ picture symbols in a consistent language system were the ________.


A) Indians
B) Mesoamericans
C) Romans
D) Greeks
E) Mesopotamians

F) C) and D)
G) B) and C)

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This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates image and text.


A) Moser-Katz
B) Stella
C) Winfrey
D) Flintstone
E) Rubble

F) A) and B)
G) A) and C)

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The primary colors used to create color in an electronic display are ________.


A) red, green, blue
B) cyan, magenta, yellow
C) red, yellow, blue
D) orange, yellow, purple
E) ultraviolet, infrared, spectral yellow

F) All of the above
G) A) and E)

Correct Answer

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Commercial printing uses an area of patterned dots called a ________.The dots vary in size depending on the level of color needed.


A) screen
B) offset
C) span
D) duotone
E) matrix

F) A) and B)
G) A) and C)

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