Question 1

All of the following are common CRM marketing database applications EXCEPT:

Accepted Answer

A)   cross-selling other products or services
B)   designing targeted marketing communications
C)   activity-based costing applications
D)   improving customer service
E)   campaign managementF) A) and C)
G) D) and E)

Question 2

Dae-Ho recently purchased a Uniden cordless phone system using a $10 rebate offer.He filled out the rebate certificate and sent it to an address provided by Uniden.The rebate certificate contained Dae-Ho's full name,his phone number,his address,and some purchase information.Dae-Ho has most likely become part of Uniden's _____ list.

Accepted Answer

A)   compiled
B)   cookies
C)   response
D)   spam
E)   Internet researchF) B) and C)
G) D) and E)

Question 3

A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Accepted Answer

A)   social contact
B)   interaction
C)   empowering moment
D)   equilibrium point
E)   transactional dyadF) A) and E)
G) C) and D)

Exam 21: Customer Relationship Management (CRM)

All of the following are common CRM marketing database applications EXCEPT:

Correct Answer
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A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Correct Answer
verified

Correct Answer
verified

Exam 21: Customer Relationship Management (CRM)

All of the following are common CRM marketing database applications EXCEPT:

Correct AnswerverifiedShow Answer

A(n) _____ is the point at which a customer and a company representative exchange information and develop learning relationships.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified