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Knowledge management was done only after the advent of social media.

A) True
B) False

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In market-basket terminology, confidence is the probability that two items will be purchased together.

A) True
B) False

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Which of the following is true of unsupervised data mining?


A) Analysts do not create a model or hypothesis before running the analysis.
B) Neural networks are a popular unsupervised data mining application.
C) Unsupervised data mining requires tools such as regression analysis.
D) Unsupervised data mining requires analysts to fit data to suggested hypotheses.

E) A) and B)
F) None of the above

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Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

A) True
B) False

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________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.


A) TQM
B) CRM
C) Market-basket
D) RFM

E) All of the above
F) A) and B)

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Neural networks are a popular unsupervised data mining technique used to predict values and make classifications.

A) True
B) False

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In supervised data mining, a model is developed after the analysis.

A) True
B) False

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A BI server extends alert/RSS functionality to support user subscriptions.

A) True
B) False

Correct Answer

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Which of the following observations concerning expert systems is true?


A) The "If...then" rules used in these systems are created by mining data.
B) These systems have lived up to the high expectations set by their name.
C) These systems typically have fewer than a dozen rules.
D) These systems encode human knowledge in the form of "If...Then" rules.

E) A) and B)
F) A) and C)

Correct Answer

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________ is a technique for harnessing the power of thousands of computers working in parallel.


A) IPP
B) MapReduce
C) Business Process
D) Reposition

E) B) and D)
F) A) and B)

Correct Answer

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A drawback associated with OLAP reports is their inability to let users drill down into the data.

A) True
B) False

Correct Answer

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KM benefits organizations because it ________.


A) allows distributors to work within the company premises
B) enables suppliers to work according to the organizational policies
C) enables customers to provide bulk feedback
D) enables employees and partners to work smarter

E) A) and C)
F) B) and D)

Correct Answer

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Which of the following is a fundamental category of BI analysis?


A) automation
B) catalog
C) report servers
D) data mining

E) None of the above
F) A) and C)

Correct Answer

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Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.


A) entry
B) acquisition
C) mining
D) encryption

E) C) and D)
F) A) and D)

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What is knowledge management (KM)?

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Knowledge management (KM)is the process ...

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________ requires the user to request BI results.


A) Push publishing
B) Pull publishing
C) Desktop publishing
D) Accessible publishing

E) B) and C)
F) A) and B)

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An OLAP cube and an OLAP report are the same thing.

A) True
B) False

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With unsupervised data mining, analysts do not create a model or hypothesis before running the analysis.

A) True
B) False

Correct Answer

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Name and describe the three primary activities in the BI process.

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The three primary activities in the BI p...

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What are the common problems with using operational data?

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The problems associated with operational...

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