Question 1

What does the "Devices" targeting setting allow advertisers to do?

Accepted Answer

A)   Target ads to specific countries based on mobile phone usage
B)   Select the mobile service providers on which users may see ads
C)   Target mobile phone users in any country around the world
D)   Select video ads to run on mobile networks in certain countriesE) B) and C)
F) B) and D)

Question 2

With social extensions, how are +1's calculated for your ad and Google+ page?

Accepted Answer

A)   Only +1's from your Google+ page is showing in the count that is visible on your ad.
B)   Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on your quality score or Ad Rank.
C)   Only +1's from your ads are calculated, your Google+ page is considered a separate campaign.
D)   Any +1 on your ad applies to your Google+ Page as well. All +1's from your Google+ Page are also applied to your AdWords ads.E) B) and D)
F) All of the above

Question 3

What is a benefit of online advertising with Google AdWords?

Accepted Answer

A)   Advertisers can pay to place their websites in the natural search results
B)   Advertisers can identify the Internet Protocol (IP)  address of users who are searching for products
C)   Ads are displayed to users who are searching for a particular product or service
D)   Ads can include up to 50 characters for the first three lines of ad textE) A) and B)
F) A) and C)

Question 4

You can use the Contextual Targeting Tool to:

Accepted Answer

A)   See which images and text ads within your campaign are performing best on the specific websites you are targeting.
B)   Manage CPC bids for contextual campaigns within your account.
C)   Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
D)   See potential web pages where your ad can appear based on your keywords.E) All of the above
F) C) and D)

Question 5

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

Accepted Answer

A)   Create two separate ad groups, each targeting one of these locations.
B)   Create two separate campaigns, each targeting one of these locations.
C)   None of the above. AdWords can't target users in specific locations.
D)   Create two separate accounts, one for each of these locations.E) A) and D)
F) B) and C)

Question 6

How are managed placements defined?

Accepted Answer

A)   Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
B)   Advertisers manually select the desired sites on which their ads may appear.
C)   Keywords are used to place ads next to content that matches the ad.
D)   Advertisers can guarantee placement on prominent and popular sitesE) A) and C)
F) B) and C)

Question 7

An advertiser looking to drive conversions is using manual cost-per-click (CPC)  bidding. Which factor should be most important for this advertiser when keyword bids are decided?

Accepted Answer

A)   The bids of the next closest competitor
B)   The profit derived from a paid click
C)   The cost of the bid
D)   The quality Score of the keywordE) A) and B)
F) A) and C)

Question 8

What best describes Enhanced Cost-Per-Click (ECPC) ?

Accepted Answer

A)   ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
B)   ECPC is a Quality Score boost for advertisers using ad extensions.
C)   ECPC is the discount applied to your Max CPC to determine actual CPC.
D)   ECPC is a separate bid set for ad groups using the Conversion Optimizer.E) A) and D)
F) None of the above

Question 9

How can you see if people are searching for your client's services during the early morning and evening hours?

Accepted Answer

A)   Run a keyword diagnosis
B)   Segment performance statistics by time
C)   Run a Search terms report
D)   Monitor reach and frequency dataE) All of the above
F) B) and C)

Question 10

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

Accepted Answer

A)   Automatic cost-per-click (CP
C)  
B)   Manual cost-per-click (CP
C)  
C)   Cost-per-thousand impressions (CPM) 
D)   Cost-per-accusation (CP
A)  E) C) and D)
F) B) and D)

Question 11

Quality Score on Google search is evaluated every:

Accepted Answer

A)   Time a keyword receives a click.
B)   Time an ad enters an auction.
C)   24 hours.
D)   48 hours.E) C) and D)
F) A) and B)

Question 12

Which is allowable in an AdWords image ad?

Accepted Answer

A)   Text that flashes continuously to attract the user's attention
B)   Images that look like a system warning
C)   Use of phrases like "hurry" or "limited time"
D)   Content that mimics a news article to appear more factualE) A) and C)
F) A) and B)

Question 13

One common reason an advertiser may optimize a campaign is to:

Accepted Answer

A)   Ensure conversion tracking is working properly.
B)   Improve return on investment (ROI)  of the campaign.
C)   Improve the quality of landing pages that receive traffic from the campaign.
D)   Appear in both the natural search results and sponsored listings.E) B) and C)
F) A) and D)

Question 14

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

Accepted Answer

A)   AdWords system automatically attempted to deliver most clicks by noon.
B)   Advertise set the wrong time zone for the account.
C)   Campaign accrued clicks more quickly than the AdWords system anticipated.
D)   New keywords added to the campaign were disapproved.E) A) and C)
F) B) and C)

Question 15

Quality Score on Google search is evaluated:

Accepted Answer

A)   Every 48 hours.
B)   Every 24 hours.
C)   Every time someone does a search that triggers your ad
D)   None of the above.E) None of the above
F) A) and C)

Question 16

On the Display Network, all keywords are considered broad match only. This means that you don't need to:

Accepted Answer

A)   include plurals, misspellings, and other variants of your keywords.
B)   include negative keywords to refine your placement.
C)   include location targeting to narrow the reach of your ads.
D)   manage your keyword performance at the ad group level.E) A) and D)
F) None of the above

Question 17

To determine which ad language to target to a user, the AdWords system refers to that user's?

Accepted Answer

A)   Google interface language setting
B)   Internet Protocol (IP)  address
C)   Operating system language
D)   Home country's languageE) A) and B)
F) C) and D)

Question 18

Which client would you advise to use radius targeting?

Accepted Answer

A)   Denise, whose service can reach customers within 30 miles
B)   Christopher, who wants to promote his new product in select cities
C)   Luis, whose e-commerce business delivers nationwide
D)   Mabel, who wants to exclude her ads from certain citiesE) A) and B)
F) B) and C)

Question 19

Which is a factor that Google uses to target ads to users based on physical location?

Accepted Answer

A)   Language preferences
B)   Telephone number
C)   Operating system
D)   Internet Protocol (IP)  addressE) A) and C)
F) A) and B)

Question 20

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

Accepted Answer

A)   Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
B)   Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
C)   Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
D)   None of these options are correct.E) All of the above
F) C) and D)

Exam 2: Google AdWords Fundamentals

One common reason an advertiser may optimize a campaign is to:

Correct AnswerverifiedShow Answer

What does the "Devices" targeting setting allow advertisers to do?

Correct AnswerverifiedShow Answer

Which client would you advise to use radius targeting?

Correct AnswerverifiedShow Answer

Which is a factor that Google uses to target ads to users based on physical location?

Correct AnswerverifiedShow Answer

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

Correct AnswerverifiedShow Answer

Which is allowable in an AdWords image ad?

Correct AnswerverifiedShow Answer

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

Correct AnswerverifiedShow Answer

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

Correct AnswerverifiedShow Answer

On the Display Network, all keywords are considered broad match only. This means that you don't need to:

Correct AnswerverifiedShow Answer

How can you see if people are searching for your client's services during the early morning and evening hours?

Correct AnswerverifiedShow Answer

Quality Score on Google search is evaluated:

Correct AnswerverifiedShow Answer

How are managed placements defined?

Correct AnswerverifiedShow Answer

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

Correct AnswerverifiedShow Answer

What best describes Enhanced Cost-Per-Click (ECPC) ?

Correct AnswerverifiedShow Answer

To determine which ad language to target to a user, the AdWords system refers to that user's?

Correct AnswerverifiedShow Answer

You can use the Contextual Targeting Tool to:

Correct AnswerverifiedShow Answer

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

Correct AnswerverifiedShow Answer

What is a benefit of online advertising with Google AdWords?

Correct AnswerverifiedShow Answer

Quality Score on Google search is evaluated every:

Correct AnswerverifiedShow Answer

With social extensions, how are +1's calculated for your ad and Google+ page?

Correct AnswerverifiedShow Answer

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