Question 1

Which of these can be imported to define a remarketing audience?

Accepted Answer

A)   Custom Segment
B)   Custom Report
C)   Custom Dimension
D)   Custom MetricE) C) and D)
F) A) and B)

Question 2

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Accepted Answer

A)   Google Analytics does not keep track of sessions by default
B)   The visitor's session expires after 5 minutes of inactivity
C)   The visitor's session expires once the visitor has exited your site
D)   The visitor's session expires after 30 minutes of inactivityE) A) and D)
F) All of the above

Question 3

How would you reduce the time it takes to compile reports in Google Analytics?

Accepted Answer

A)   Remove any filters you have added to the view
B)   Choose "Greater precision" in the sampling pulldown menu
C)   Remove any Secondary Dimensions you have added to the report
D)   Choose "Faster response" in the sampling pulldown menuE) B) and D)
F) B) and C)

Question 4

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

Accepted Answer

A)   First Interaction attribution model
B)   Last Non-Direct Click attribution model
C)   Linear attribution model
D)   Position Based attribution model
E)   Last Click attribution modelF) A) and B)
G) B) and E)

Question 5

If a filter excludes data from a view, that data can never be recovered for that view.

Accepted Answer

A) True 
 B)False

Question 6

Sharing a Custom Report will share the data in that report.

Accepted Answer

A) True 
 B)False

Question 7

What is a "secondary dimension" in Google Analytics?

Accepted Answer

A)   A visualization that allows you to understand the impact of your data.
B)   An additional widget you can add to a dashboard for more specific analysis.
C)   An additional dimension you can add to a report for more specific analysis.
D)   An additional metric you can add to a report for more specific analysis.E) All of the above
F) None of the above

Question 8

Google Analytics filters data in the order in which the filters are set.

Accepted Answer

A) True 
 B)False

Question 9

If you delete a view, account administrators can recover the view using the "trash can" function within how many days?

Accepted Answer

A)   35
B)   65
C)   95
D)   125E) B) and C)
F) A) and B)

Question 10

Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?

Accepted Answer

A)   Campaigns
B)   Keywords
C)   Search Queries
D)   Time of Day
E)   Destination URLsF) C) and D)
G) B) and C)

Question 11

Which campaign tracking variables should you always use when manually tagging a URL?

Accepted Answer

A)   utm_content, utm_campaign
B)   utm_source, utm_medium, utm_campaign
C)   utm_source, utm_content
D)   utm_campaign, utm_adgroup, utm_termE) C) and D)
F) A) and D)

Question 12

Which Analytics API allows you to access your Google Analytics account configuration data?

Accepted Answer

A)   Core Reporting API
B)   Embed API
C)   Management API
D)   You cannot access this data with an APIE) None of the above
F) B) and C)

Question 13

You can only pair metrics with dimensions if they are both in the same scope.

Accepted Answer

A) True 
 B)False

Question 14

When should you use manual tagging?

Accepted Answer

A)   You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
B)   You should use manual tagging for any non-AdWords custom campaign.
C)   You should use manual tagging to track only AdWords campaigns.D) A) and B)
E) None of the above

Question 15

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Accepted Answer

A)   Source, Medium, Campaign, and Ad Content
B)   Campaign and Medium
C)   Campaign and Ad Content
D)   Source and MediumE) B) and C)
F) A) and C)

Question 16

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC) ?

Accepted Answer

A)   Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
B)   Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
C)   Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
D)   In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic onlyE) A) and B)
F) B) and D)

Question 17

A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels.

Accepted Answer

A) True 
 B)False

Question 18

The reporting APIs can be used to:

Accepted Answer

A)   automate complex reporting tasks
B)   automate your tracking code customizations
C)   retrieve Google Analytics data for use in your own applications
D)   build your own dashboard with Google Analytics dataE) A) and B)
F) C) and D)

Question 19

Which of the following would help you to determine the conversion value of a paid keyword?

Accepted Answer

A)   Multi-Channel Funnels
B)   CPM
C)   CTR
D)   Real-Time
E)   none of these answersF) D) and E)
G) A) and D)

Question 20

Which of the following statements is true about Multi-Channel Funnel (MCF)  reports?

Accepted Answer

A)   You can create your own custom channel grouping in addition to the default MCF Channel grouping.
B)   The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
C)   When you share a Custom Channel Grouping, only the configuration information is shared. Your data remain private.
D)   All of these statements are true.E) All of the above
F) A) and B)

Exam 9: Looker Business Analyst

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Correct AnswerverifiedShow Answer

If you delete a view, account administrators can recover the view using the "trash can" function within how many days?

Correct AnswerverifiedShow Answer

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Correct AnswerverifiedShow Answer

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC) ?

Correct AnswerverifiedShow Answer

Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?

Correct AnswerverifiedShow Answer

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

Correct AnswerverifiedShow Answer

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Correct AnswerverifiedShow Answer

The reporting APIs can be used to:

Correct AnswerverifiedShow Answer

Which of these can be imported to define a remarketing audience?

Correct AnswerverifiedShow Answer

How would you reduce the time it takes to compile reports in Google Analytics?

Correct AnswerverifiedShow Answer

You can only pair metrics with dimensions if they are both in the same scope.

Correct AnswerverifiedShow Answer

Which campaign tracking variables should you always use when manually tagging a URL?

Correct AnswerverifiedShow Answer

A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels.

Correct AnswerverifiedShow Answer

What is a "secondary dimension" in Google Analytics?

Correct AnswerverifiedShow Answer

Which of the following would help you to determine the conversion value of a paid keyword?

Correct AnswerverifiedShow Answer

Which Analytics API allows you to access your Google Analytics account configuration data?

Correct AnswerverifiedShow Answer

Google Analytics filters data in the order in which the filters are set.

Correct AnswerverifiedShow Answer

Sharing a Custom Report will share the data in that report.

Correct AnswerverifiedShow Answer

If a filter excludes data from a view, that data can never be recovered for that view.

Correct AnswerverifiedShow Answer

When should you use manual tagging?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified