Question 1

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the _____ would most likely be Dell, Apple, and HP.

Accepted Answer

A)   brand set
B)   purchase set
C)   evoked set
D)   target group
E)   shopping listF) None of the above
G) A) and B)

Question 2

Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:

Accepted Answer

A)   individualization.
B)   one-to-one marketing.
C)   mass customization.
D)   customized marketing.
E)   permission marketing.F) D) and E)
G) A) and D)

Question 3

Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what type of approach to market segmentation?

Accepted Answer

A)   individualized marketing
B)   niche marketing
C)   pinpointed marketing
D)   focused marketing
E)   one-to-one marketingF) B) and C)
G) A) and E)

Question 4

Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers.

Accepted Answer

Once the firm has completed segmenting a...

Question 5

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

Accepted Answer

A)   psychographic segmentation
B)   demographic segmentation
C)   benefit segmentation
D)   behavioral segmentation
E)   lifestyle segmentationF) B) and E)
G) B) and D)

Exam 6: Customers, Segmentation, and Target Marketing

Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers.

Correct Answer
verified
Once the firm has completed segmenting a...
View Answer

Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:

Correct Answer
verified

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

Correct Answer
verified

Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what type of approach to market segmentation?

Correct Answer
verified

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the _____ would most likely be Dell, Apple, and HP.

Correct Answer
verified

Exam 6: Customers, Segmentation, and Target Marketing

Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers.

Correct AnswerverifiedOnce the firm has completed segmenting a...View AnswerShow Answer

Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:

Correct AnswerverifiedShow Answer

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

Correct AnswerverifiedShow Answer

Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what type of approach to market segmentation?

Correct AnswerverifiedShow Answer

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the _____ would most likely be Dell, Apple, and HP.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Once the firm has completed segmenting a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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