Question 1

Explain the major role played by the Internet and social media in global marketing.

Accepted Answer

Answers will vary. In many respects, goi...

Question 2

Explain franchising.

Accepted Answer

Answers will vary. Franchising is a form...

Question 3

Small businesses are taking slow, hesitant steps into the global market because it:

Accepted Answer

A)  limits access to advanced technologies in less developed countries.
B)  slows down the rate at which people's living standards increase.
C)  involves various trade laws or tariffs.
D)  empowers governments to abuse the freedom and property of their citizens.E) B) and C)
F) None of the above

Question 4

Which of the following is a difference between product invention and product adaptation?

Accepted Answer

A)  Product invention involves altering the promotional strategies for a product, while product adaptation does not involve altering such strategies.
B)  Product invention takes the marketing mix into consideration, while product adaptation does not take it into consideration.
C)  Product invention involves drastically changing an existing product, while product adaptation involves slightly altering a basic product.
D)  Product invention applies only to products that are sold in local markets, while product adaptation applies to products all around the world.E) A) and B)
F) A) and C)

Exam 5: Developing a Global Vision

Which of the following is a difference between product invention and product adaptation?

Correct Answer
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Small businesses are taking slow, hesitant steps into the global market because it:

Correct Answer
verified

Explain the major role played by the Internet and social media in global marketing.

Correct Answer
verified
Answers will vary. In many respects, goi...
View Answer

Explain franchising.

Correct Answer
verified
Answers will vary. Franchising is a form...
View Answer

Exam 5: Developing a Global Vision

Which of the following is a difference between product invention and product adaptation?

Correct AnswerverifiedShow Answer

Small businesses are taking slow, hesitant steps into the global market because it:

Correct AnswerverifiedShow Answer

Explain the major role played by the Internet and social media in global marketing.

Correct AnswerverifiedAnswers will vary. In many respects, goi...View AnswerShow Answer

Explain franchising.

Correct AnswerverifiedAnswers will vary. Franchising is a form...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary. In many respects, goi...
View Answer

Correct Answer
verified
Answers will vary. Franchising is a form...
View Answer