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Why do ethnocentric people tend to view other cultures as abnormal?


A) Other cultures are extremely different from theirs.
B) They understand other values and beliefs within the proper cultural context.
C) They use their own culture as a standard of judgment.
D) They are practicing cultural relativism.
E) They are part of a counterculture.

F) A) and C)
G) C) and D)

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Which term describes a policy of honoring diverse racial, ethnic, religious, linguistic, and national backgrounds?


A) cultural imperialism
B) ethnocentrism
C) high culture
D) multiculturalism
E) technological determinism

F) A) and B)
G) C) and D)

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In the article "Jihad vs. McWorld," Benjamin R. Barber points out that "in November of 1991 Switzerland's once insular culture boasted best-seller lists featuring Terminator 2 as the No. 1 movie, Scarlett as the No. 1 book, and Prince's Diamonds and Pearls as the No. 1 record album." Many people worry that the prominence of American culture goes beyond the media and represents the wholesale imposition of American values on other cultures, a process called:


A) culture war.
B) ideal culture.
C) cultural imperialism.
D) cultural acclimatization.
E) counterculture.

F) None of the above
G) A) and B)

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Coca-Cola was first marketed in the 1860s as a patent medicine, designed to offer the virtues of cocaine without the vices of alcohol. The new beverage was invigorating and popular; today cocaine is not just banned but widely demonized. This is an example of:


A) structural strain.
B) formerly mainstream practices becoming deviant.
C) the tendency of the United States to become more puritanical.
D) the emergence of a counterculture.
E) conflict between the economically powerful and the rest of society.

F) B) and D)
G) B) and C)

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Sociologists use which of the following terms to describe a group whose values and norms oppose the dominant culture?


A) subculture
B) dominant culture
C) subordinate culture
D) counterculture
E) mixed culture

F) A) and E)
G) B) and E)

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Cultural relativism and ethnocentrism are interchangeable terms for the same concept.

A) True
B) False

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It's all too common to see someone driving a car on a busy freeway while cursing and gesturing at another motorist whose poor driving has offended them. Cursing and gesturing are not very nice but are also:


A) subcultures.
B) negative sanctions.
C) positive sanctions.
D) cultural variations.
E) taboos.

F) B) and E)
G) A) and C)

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In many Middle Eastern countries, showing someone the bottom of your foot or shoe is considered very rude, so American military personnel stationed in the Middle East are instructed to keep their feet inside helicopters when flying low. Why is this instruction needed?


A) The meaning of gestures is not universal.
B) Soldiers are generally rude and need specific instructions to stop them from offending civilians.
C) Americans speak a different language than Middle Easterners.
D) The sanctions used to achieve social control are very different in America and the Middle East.
E) The U.S. military is firmly committed to an ethnocentric point of view.

F) A) and D)
G) A) and E)

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In the movie Mean Girls, students identified each other using categories like "jock," "cheerleader," "skater," and "nerd." Which theory would argue that such classification systems influence the way you see people?


A) the Protestant ethic
B) cultural relativism
C) subculture theory
D) the Sapir-Whorf hypothesis
E) cultural imperialism

F) A) and E)
G) A) and D)

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Negative sanctions can only be imposed by an authoritative body or formal institution.

A) True
B) False

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What do sociologists call rules and guidelines for behavior that is considered acceptable within a group?


A) laws
B) folkways
C) mores
D) taboos
E) all of the above

F) B) and E)
G) A) and E)

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Which of the following is NOT a subculture?


A) Cubs fans
B) surfers
C) German Shepherd owners
D) fans of electronic dance music
E) the Ku Klux Klan

F) B) and C)
G) A) and E)

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Cultures around the world are changing at an increasingly rapid pace. How does a cultural group change through contact with other cultures?

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Chapter 3 lists three principal concepts...

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A monetary fine, harsh words, and a raised fist are examples of:


A) negative sanctions.
B) positive feedback.
C) cultural universals.
D) situational norms.
E) multiculturalism.

F) A) and B)
G) B) and C)

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A culture war is best illustrated by which of the following examples?


A) the presence of an ROTC unit on a college campus.
B) one Democrat and two Republicans serving together as county commissioners.
C) antiabortion advocates demonstrating in front of a family-planning clinic.
D) Christians celebrating Easter, Jews celebrating Passover, and Muslims celebrating Ramadan.
E) the existence of both a football team and a debate team in many high schools.

F) D) and E)
G) B) and D)

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A cultural group that exists harmoniously within a larger, dominant culture is called a:


A) counterculture.
B) cultural spin-off.
C) social group.
D) subdominant culture.
E) subculture.

F) A) and B)
G) C) and D)

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Because of their economic strength, Western media companies are powerful enough to impose their products on markets worldwide, a phenomenon known as:


A) cultural stratification.
B) ethnocentrism.
C) cultural relativism.
D) cultural diffusion.
E) cultural imperialism.

F) C) and D)
G) A) and B)

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When Marshall McLuhan said that "the medium is the message," what did he mean?


A) Changes in technology allow us to deliver a much wider variety of cultural content than ever before.
B) The medium through which we deliver our cultural content has the greatest power to change our cultural framework.
C) Television allows for a much more nuanced message to be delivered.
D) The Internet allows individuals to contact others much more easily than they could in the past.
E) Digital technology allows people to manipulate the mass media and create their own content.

F) A) and B)
G) C) and D)

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In many cultures the "squat toilet," where one squats rather than sits, is still the most common type of bathroom facility. Americans are often shocked when they encounter these toilets, seeing them as hopelessly disgusting. This attitude is an example of:


A) ethnocentrism
B) social control
C) economism
D) multiculturalism
E) dominant culture

F) None of the above
G) B) and E)

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Which concept is the tendency to use your own group's way of doing things as the yardstick for judging others?


A) ethnocentrism
B) culture shock
C) cultural relativism
D) self-centeredness
E) dysfunction

F) B) and D)
G) A) and B)

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