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The Internet is the World Wide Web which delivers many services such as email, instant messaging and etc.

A) True
B) False

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What is the relationship between data and information?


A) Information is more precise than data
B) Information is data in context
C) Information is codified raw facts that have to be processed to become data
D) Information only exists in Transaction Processing Systems while data has to be stored in a Decision Support System
E) Information is what you know, data is what the competition has

F) B) and E)
G) A) and E)

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In class we have used the example of eBay, Inc. as a firm that has achieved a dominant position in its market. What is the cause of its dominance?


A) eBay has achieved critical mass and has the strongest brand
B) eBay has achieved critical mass and has the lowest prices
C) eBay has achieved critical mass in a market with strong network effects
D) eBay has gotten lucky since its uses an easily copied website
E) All off the above are reasons for eBay's dominance

F) A) and B)
G) B) and E)

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A sustaining technology provides the same set of characteristics with superior performance.

A) True
B) False

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Define what a disruptive technology is, list several examples and describe their effects on their respective industries, and discuss how existing firms should react when faced with new technology that may be disruptive to their industry.

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A disruptive technology is a new innovat...

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The Internet and the Web are exactly the same concepts

A) True
B) False

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Who owns the Internet?


A) The Internet is owned by the users who browse websites
B) The Internet is owned by the governments
C) The Internet is owned by the web engineers
D) The Internet is owned by millions of entities
E) The Internet is owned by the universities

F) B) and C)
G) None of the above

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When will the positive effect associated with network effects play out?


A) Until one firm dominates the network and all other competitors disappear
B) Until the network is saturated
C) Until a competitor enters the market
D) It will never play out
E) When all competitors are of approximately the same size

F) C) and E)
G) C) and D)

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Provide some examples of internet services.

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World Wide Web (WWW), Instant Messaging ...

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A disruptive technology provides the same set of characteristics with radically superior performance.

A) True
B) False

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Which of the following companies is/are not in a tippy market?


A) eBay.com
B) Resort Condominiums International, LLC
C) Buy.com
D) Skype
E) LinkedIn.com

F) A) and B)
G) A) and C)

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Define "sustainable technology" and "disruptive technology."

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Sustainable technology is the technologi...

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On Feb 24th 2008 Toshiba announced that it would no longer produce HD DVD and conceded that Sony Blue-Ray has won the competition for dominance in the high definition DVD market. What can we conclude from this announcement?


A) The market has tipped in favor of Sony Blu-Ray and Toshiba understood that continuing to compete would be pointless
B) The high definition DVD market was not a tippy market and the strong network effects that Toshiba could leverage had dissipated
C) Until the network is saturated there is an opportunity to discover profitable niches and maintain financial viability
D) Information economics are strong in the high definition DVD market and Sony Blu-Ray was the first one to achieve critical mass of information reusability.
E) Impossible to determine from the information given.

F) A) and D)
G) None of the above

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Tippy markets are characterized by a strong variety in product needs.

A) True
B) False

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Network value is based on the logic of value in plentitude.

A) True
B) False

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The Internet is primarily using open standards

A) True
B) False

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Which of the following is a simple definition of the Internet?


A) A user interface
B) A place where network effects happen
C) A network of networks
D) The cable infrastructure used to connect computers
E) A connection between two or more computers

F) D) and E)
G) A) and E)

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Network economics is based on the logic of scarce resources

A) True
B) False

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The fact that information has had to rely on a physical carrier limits its ability to behave accordingly to its inherent characteristics and create a trade-off between richness and reach. Please explain this "Richness and Reach Trade-Off.

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Richness represents the amount of inform...

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With the advent and widespread adoption of a cheaply and easily accessible information infrastructure, what happens to the "Richness and Reach Trade-Off"?


A) The trade-off between reach and richness has not been eliminated
B) The trade-off between reach and richness is increasingly being lifted
C) It depends on if the information goods are in a tippy market or not
D) Nothing will happen
E) Balance is reached quickly

F) D) and E)
G) C) and D)

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