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The continuous exchange of ideas and opinions facilitated by the social media revolution has turned the Web into a massive, global conversation.

A) True
B) False

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Grab headlines from legitimate news sources and publishing those headlines on your site as actual blog posts is called ____.


A) snapping
B) snatching
C) sweeping
D) scrapping

E) A) and B)
F) A) and C)

Correct Answer

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On particularly popular blogs, readers often comment on specific blog entries as well as other readers' comments.

A) True
B) False

Correct Answer

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Of all bloggers, ____% have never been published elsewhere, indicating that these people have had the willingness and desire to express themselves but lacked an appropriate outlet.


A) 28
B) 54
C) 58
D) 73

E) A) and B)
F) All of the above

Correct Answer

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The ____ is the immense network of blogs on the Web.


A) interblog
B) blognet
C) blogosphere
D) blogworld

E) A) and B)
F) A) and C)

Correct Answer

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In rapidly growing numbers, Web users the world over are turning to ____ to publish their own content and explore the ideas and beliefs of others.


A) Wikis
B) blogs
C) e-commerce sites
D) private Web sites

E) A) and B)
F) None of the above

Correct Answer

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The sploggers usually fill the non-content area with ____ ads.


A) pay-per-tag
B) pay-per-rank
C) pay-per-publish
D) pay-per-click

E) B) and C)
F) A) and D)

Correct Answer

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Blogging can work in a company's favor as long as this subtle connection is allowed to unfold, and the direct sales route is avoided.

A) True
B) False

Correct Answer

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____ are blogs made up of very short entries, often just a line or two to let friends, family, or coworkers get a quick glimpse of what the blogger is doing or thinking about.


A) Microblogs
B) Miniblogs
C) Smallblogs
D) Quickblogs

E) C) and D)
F) A) and B)

Correct Answer

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People today are hungry for information and anxious for an opportunity to express themselves.

A) True
B) False

Correct Answer

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