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Believing that the killing of a small child in a poor urban area deserves the same journalistic attention as the killing of a small child in a rich suburban area is an example of


A) a pragmatic ethic.
B) a utilitarian ethic.
C) an egalitarian ethic.
D) the Golden Mean.

E) A) and B)
F) A) and C)

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The categorical imperative is associated mostly with Aristotle.

A) True
B) False

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Match each ethical concept with its best description from the right column. -Potter's Box


A) Your decisions should be suitable if used as universal laws
B) Presenting fiction, recreations, or staged events as news
C) Depend on a sense of duty and having good rules to follow
D) Carefully following the rules ensures ethical behavior
E) Ethical decisions are those that produce good consequences
F) Passing off someone else's work as your own
G) Avoid extremes and always act in moderation
H) Stresses egalitarianism and ignoring social position
I) Uses detailed analysis to sift through ethics problems
J) Applying wisdom as a leveling factor in a practical situations

K) A) and D)
L) A) and F)

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Describe the five sets of conflicting duties that the textbook said should be addressed by the media of mass communication and provide an example of each.

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The five sets of conflicting duties that...

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All journalistic organizations refuse free movie, drama, concert and other tickets in order to maintain critical integrity.

A) True
B) False

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Explain why is it important for media organizations to have a code of ethics and describe some of the key components that should be included in such a code of ethics.

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It is important for media organizations ...

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Media ethics can be confusing because communicators have sometimes conflicting duties to their audiences, their employers, their profession, their society, and themselves.

A) True
B) False

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What is prudence?


A) extreme caution
B) reliance on principles
C) applying wisdom to a situation
D) upholding a categorical imperative

E) B) and C)
F) C) and D)

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The appearance of impropriety is just as serious a concern in many ethical codes as actual impropriety.

A) True
B) False

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