FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: Strategic Marketing Planning

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

With the unexpected downturn in the economy, the marketing executives at Refined Family Restaurants Inc. will need to adapt quickly and make changes to the company's

A) contingency plan.
B) vision statement.
C) mission statement.
D) marketing plan.
E) marketing strategy.

F) A) and E)
G) B) and C)

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

The introduction of a new product to a completely new market is called

A) market penetration.
B) market expansion.
C) product development.
D) diversification.
E) market development.

F) A) and B)
G) A) and C)

Correct Answer

verified

Show Answer

Question 43

True/False

Review LaterAdd Note

Loblaws purchasing Shoppers Drug Mart for $12.4 billion is an example of an acquisition strategy.

The impact of technology is considered part of a product analysis.

Which of the following is not a part of the marketing planning process?

A specific plan to allocate $136,000 to attend trade shows in Vancouver, Edmonton, Toronto, Montreal, and Halifax would be considered what type of strategic planning variable?

Market development involves introducing a new product to the current market.

Explain the difference between strategic corporate planning and marketing planning.

Describe how Holiday Inn can use the marketing strategy of market penetration. Explain the concept of market penetration in your answer.

What is the marketing strategy Coca-Cola uses when it focuses its marketing resources on aggressive promotion to improve sales of its various beverages?

What is the best term for the process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained?

You are a brand manager at Kraft Foods. You have just received a copy of the corporate plan. The corporation will be continuing to follow a penetration strategy. As the brand manager, you must now develop a marketing plan for your brand. Identify the four fundamental marketing strategies and explain how each will or will not support the corporate penetration strategy.

As the marketing manager for a local shopping centre, you are asked to prepare a report outlining the external influences that should be considered in the situation analysis. Describe each category of external influences, provide an example of a trend for each category, and explain how such an influence could impact the shopping centre for which you work.

In a typical business plan, the long term is ________ while the short term is ________.

Sponsoring in the 2019 Toronto Honda Indy is an example of a(n)

The result of a SWOT analysis should be matching potential opportunities with resource capabilities.

In corporate plans, corporate objectives are based on the company's mission statement.

What is the purpose of a corporate plan?

Club Med, traditionally a haven for singles, has added vacation packages that appeal to families. This is an example of

Hershey Canada developing a Reese's peanut butter spread is part of a new-product strategy to take on the dominant brand leader.