Question 1

Selecting the right combination of media and channels for producing and delivering a message takes place during what step of the writing process?

Accepted Answer

A)  Drafting
B)  Proofreading
C)  Planning
D)  Completing
E)  WritingF) A) and B)
G) B) and C)

Question 2

When a message meets the audience's needs and gets the point across,it is considered to be what?

Accepted Answer

A)  Timely
B)  Effective
C)  Efficient
D)  Detailed
E)  VerbalF) B) and C)
G) C) and D)

Question 3

Before an audience will take the time to read or listen to a message,they have to be interested in the subject matter.

Accepted Answer

A) True 
 B)False

Question 4

Considering the company's business objectives and policies can dictate what?

Accepted Answer

A)  If the message is clear and meaningful
B)  If the purpose is cost effective for the organization
C)  If the time is right for the message
D)  If the purpose of the message is realistic
E)  If the message will change anything in the organizationF) C) and D)
G) B) and E)

Question 5

The scope of a business message includes what?

Accepted Answer

A)  Background information on the topic
B)  A determination of relevant information to be included in the message
C)  The format for producing the message
D)  A list of all those who will be receiving the message
E)  A list of key terminologyF) None of the above
G) D) and E)

Question 6

Which of the following is least likely to satisfy the audience's informational needs?

Accepted Answer

A)  Accurate information
B)  Ethical information
C)  Pertinent information
D)  Quality information
E)  Background informationF) A) and B)
G) None of the above

Question 7

Every communication effort takes place in a particular situation,meaning you have a specific message to send to a specific audience under a specific set of circumstances.

Accepted Answer

A) True 
 B)False

Question 8

Identify when an indirect approach to providing information would be most effective,providing an example that highlights each step in the process.

Accepted Answer

When your audience will be skeptical abo...

Question 9

Which of the following creates a visual aid indicating the relationship between ideas?

Accepted Answer

A)  Storyteller's tour
B)  Questions and answer chain
C)  Journalistic approach
D)  Brainstorming
E)  Mind mappingF) A) and B)
G) D) and E)

Question 10

Identifying strong words to convey the meaning of the message takes place in the planning process.

Accepted Answer

A) True 
 B)False

Question 11

Describe the proofreading process and discuss what should be done to ensure effective proofreading.

Accepted Answer

Proofreading is not a one step process.T...

Question 12

Which of the following is an example of a specific purpose for a communication?

Accepted Answer

A)  "Let's set up a meeting next week to discuss staffing."
B)  "I would like to set up a meeting Tuesday at 10:00 to get approval to hire an addition to staff."
C)  "I would like to talk to you about our staffing shortage."
D)  "Are you free to meet on Tuesday for a while?"
E)  "I would like to hire a few more people. When are you free to talk?"F) B) and C)
G) B) and E)

Question 13

Which channel and medium combination allows flexibility of multiple formats and channels but can be limited in terms of reach and capability?

Accepted Answer

A)  Written, printed
B)  Written, digital
C)  Visual, printed
D)  Visual, digital
E)  Oral, digitalF) None of the above
G) A) and E)

Question 14

Discuss the advantages and disadvantages of five methods used to gather information and gain insight before beginning research efforts.

Accepted Answer

The first method is considering the audi...

Question 15

The three-step writing process is most effective in what type of business writing?

Accepted Answer

A)  Emails
B)  Short memos
C)  Long reports
D)  External communications
E)  All written communicationsF) A) and E)
G) A) and D)

Question 16

When determining what channel and media to use for a communication,what type of concerns may be generated when sensitive or private communications are needed?

Accepted Answer

A)  Costs
B)  Audience preference
C)  Security
D)  Urgency
E)  FormalityF) A) and E)
G) A) and D)

Question 17

Choosing strong words,creating effective sentences and developing coherent paragraphs take place during what part of the writing process?

Accepted Answer

A)  Drafting
B)  Proofreading
C)  Planning
D)  Completing
E)  WritingF) D) and E)
G) C) and D)

Question 18

If you expect your audience to be skeptical about your information,how can you minimize the potential for skepticism?

Accepted Answer

A)  State conclusions and recommendations up front, then offer supporting evidence.
B)  Offer complete details.
C)  Offer a summary of each main point.
D)  Introduce conclusions gradually with more proof.
E)  Use oral communication instead of written communication.F) A) and C)
G) A) and B)

Question 19

The quantity of information delivered is often more important than the quality of the information.

Accepted Answer

A) True 
 B)False

Question 20

After developing a clear picture of the audience,the next step is to gather necessary information.

Accepted Answer

A) True 
 B)False

Exam 3: Planning Business Messages

Which of the following is least likely to satisfy the audience's informational needs?

Correct AnswerverifiedShow Answer

Considering the company's business objectives and policies can dictate what?

Correct AnswerverifiedShow Answer

The three-step writing process is most effective in what type of business writing?

Correct AnswerverifiedShow Answer

If you expect your audience to be skeptical about your information,how can you minimize the potential for skepticism?

Correct AnswerverifiedShow Answer

Describe the proofreading process and discuss what should be done to ensure effective proofreading.

Correct AnswerverifiedProofreading is not a one step process.T...View AnswerShow Answer

Which channel and medium combination allows flexibility of multiple formats and channels but can be limited in terms of reach and capability?

Correct AnswerverifiedShow Answer

When determining what channel and media to use for a communication,what type of concerns may be generated when sensitive or private communications are needed?

Correct AnswerverifiedShow Answer

The quantity of information delivered is often more important than the quality of the information.

Correct AnswerverifiedShow Answer

When a message meets the audience's needs and gets the point across,it is considered to be what?

Correct AnswerverifiedShow Answer

Which of the following creates a visual aid indicating the relationship between ideas?

Correct AnswerverifiedShow Answer

Which of the following is an example of a specific purpose for a communication?

Correct AnswerverifiedShow Answer

Every communication effort takes place in a particular situation,meaning you have a specific message to send to a specific audience under a specific set of circumstances.

Correct AnswerverifiedShow Answer

Before an audience will take the time to read or listen to a message,they have to be interested in the subject matter.

Correct AnswerverifiedShow Answer

Discuss the advantages and disadvantages of five methods used to gather information and gain insight before beginning research efforts.

Correct AnswerverifiedThe first method is considering the audi...View AnswerShow Answer

Selecting the right combination of media and channels for producing and delivering a message takes place during what step of the writing process?

Correct AnswerverifiedShow Answer

After developing a clear picture of the audience,the next step is to gather necessary information.

Correct AnswerverifiedShow Answer

The scope of a business message includes what?

Correct AnswerverifiedShow Answer

Identifying strong words to convey the meaning of the message takes place in the planning process.

Correct AnswerverifiedShow Answer

Identify when an indirect approach to providing information would be most effective,providing an example that highlights each step in the process.

Correct AnswerverifiedWhen your audience will be skeptical abo...View AnswerShow Answer

Choosing strong words,creating effective sentences and developing coherent paragraphs take place during what part of the writing process?

Correct AnswerverifiedShow Answer

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Proofreading is not a one step process.T...
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The first method is considering the audi...
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When your audience will be skeptical abo...
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Correct Answer
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