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Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?


A) global reach
B) richness
C) interactivity
D) personalization

E) A) and C)
F) A) and B)

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Scale economies are efficiencies that result from flattening the hierarchy of an organization.

A) True
B) False

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First movers are usually more successful than follower firms.

A) True
B) False

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All of the following use an advertising revenue model except:


A) Twitter.
B) Yahoo.
C) Google.
D) Amazon.

E) B) and D)
F) None of the above

Correct Answer

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eBay uses all of the following business models except:


A) B2C market creator.
B) C2C market creator.
C) content provider.
D) e-commerce infrastructure provider.

E) B) and D)
F) B) and C)

Correct Answer

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