A) concept
B) introduction
C) growth
D) maturity
E) decline
Correct Answer
verified
A) High-learning
B) Fashion
C) Fad
D) Low-learning
E) Generalized
Correct Answer
verified
A) functional benefits.
B) convenience.
C) communication benefits.
D) technology.
E) renewable resources.
Correct Answer
verified
A) demonstrations.
B) free samples.
C) press releases.
D) celebrity endorsements.
E) product diffusion.
Correct Answer
verified
A) co-branding
B) multibranding
C) multiproduct
D) mixed brand
E) private branding
Correct Answer
verified
A) early adopters and laggards.
B) early majority and late majority.
C) late majority and laggards.
D) innovators and early majority.
E) innovators and early adopters.
Correct Answer
verified
A) disappointment when the product fails to perform as the brand name implies.
B) the poor attempt at humor,which makes consumers question product quality.
C) governmental restrictions on brand names that read or sound like bodily functions.
D) its unfavorable phonetic and semantic associations in English.
E) difficulty in showing "fahrtfull" in German and Swedish advertising.
Correct Answer
verified
A) early adopters.
B) late majority.
C) laggards.
D) early majority.
E) innovators.
Correct Answer
verified
Correct Answer
verified
View Answer
A) total variable costs
B) total fixed costs
C) total industry profit
D) total industry sales revenue
E) total research and development costs
Correct Answer
verified
A) brand extensions
B) product line extensions
C) co-branding
D) private branding
E) mixed branding
Correct Answer
verified
A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome,higher educated,and use multiple information sources.
Correct Answer
verified
A) 2) 5
B) 13.5
C) 16
D) 34
E) 50
Correct Answer
verified
A) product differentiation branding.
B) multibranding.
C) mixed branding.
D) segmentation branding.
E) multiproduct branding.
Correct Answer
verified
A) innovators and laggards.
B) early majority and late majority.
C) late majority and laggards.
D) innovators and early majority.
E) innovators and early adopters.
Correct Answer
verified
A) it involves giving each product a distinct brand name.
B) the segment attracted to the reseller product is different from its own targeted market segment.
C) the company uses one name for all of its products for the sake of simplicity.
D) it is easy to do.
E) it produces lower profits for the reseller and higher profits for the manufacturer.
Correct Answer
verified
A) quality of materials without changing the price.
B) product's price along with the quality of the materials.
C) package content without changing its size while maintaining or increasing the package price.
D) number of product features.
E) number of product items in a product line.
Correct Answer
verified
A) innovation
B) growth
C) maturity
D) decline
E) harvest
Correct Answer
verified
A) react to a competitor's position.
B) catch a rising trend.
C) change the value offered.
D) diversify its product portfolio.
E) reach a new market.
Correct Answer
verified
A) the actual length of time a product stays in any stage of the life cycle.
B) the individual criteria selected to place a firm in a stage of the life cycle.
C) the importance of the marketing mix elements.
D) the importance of environmental forces.
E) the importance of new product innovation.
Correct Answer
verified
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