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Identify one of your favorite foods. Explain how olfactory and gustatory structures and processes contribute to your experience of the food's taste.

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In its discussion of perceptual set, the textbook suggests that people see what they expect to see. Perceptual set, therefore, is an example of a _____ influence on perception.


A) data-based
B) knowledge-based
C) top-down
D) knowledge-based or top-down

E) A) and B)
F) All of the above

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On each trial in an experiment, a researcher exposes participants to either a pleasant or an unpleasant priming picture for several milliseconds. She then shows participants a picture of a person's face and asks the participants to rate the person's likeability. The researcher is MOST likely studying:


A) subliminal influences.
B) adaptation.
C) difference thresholds.
D) transduction.

E) A) and D)
F) A) and C)

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Dogs see the world in black and white.

A) True
B) False

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The olfactory receptors are located in the:


A) olfactory epithelium.
B) olfactory bulb.
C) papillae.
D) glomeruli.

E) B) and C)
F) None of the above

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With respect to the trichromatic and opponent-process theories of color perception, which statement is MOST accurate?


A) Trichromatic theory has largely been discredited.
B) Opponent-process theory has largely been discredited.
C) Trichromatic theory describes color processing early in the visual system; opponent-process theory describes color processing later on in the visual system.
D) Opponent-process theory describes color processing early in the visual system; trichromatic theory describes color processing later on in the visual system.

E) A) and B)
F) C) and D)

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There are _____ taste buds. Each of these contains _____ taste receptors.


A) 5; 5,000 to 10,000
B) 5,000 to 10,000; 5
C) 5,000 to 10,000; 50 to100
D) 5,000 to 10,000; 5,000 to 10,000

E) A) and B)
F) A) and D)

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With respect to slow pain fibers, which statement is True?


A) They consist of relatively large neurons.
B) They transmit information using endorphins.
C) They consist of myelinated neurons.
D) They consist of unmyelinated neurons.

E) C) and D)
F) B) and D)

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Which statement MOST accurately expresses the relationship between knowledge-based and data-based processing? 


A) Some stimuli are processed in a data-based fashion, whereas others are processed in a knowledge-based manner.
B) The contribution to perception of data-based processes is much smaller than that of knowledge-based processes.
C) Knowledge-based processes only contribute to perception when stimuli are highly unusual, unexpected, or ambiguous.
D) Knowledge-based and data-based processes occur simultaneously during the perception of many, if not all, stimuli.

E) All of the above
F) C) and D)

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Which structure of the eye is correctly matched with its description?


A) pupil - tough transparent structure that focuses light
B) cornea - clear outer layer covering the eye
C) iris - black hole in the center of the eye
D) lens - muscles controlling the amount of light entering the eye

E) None of the above
F) A) and B)

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Approximately 65 to 75% of the eye's focusing ability comes from the:


A) cornea.
B) pupil.
C) lens.
D) retina.

E) All of the above
F) A) and D)

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People are more sensitive to bitter tastes than they are to sweet ones.

A) True
B) False

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Sounds cause immediate damage to the auditory system when their amplitude exceeds:


A) 70 dB.
B) 140 dB.
C) 70 Hz.
D) 140 Hz.

E) A) and C)
F) None of the above

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Which region of the ear is correctly matched with a general description of its function?


A) outer ear - collection
B) middle ear - reception
C) inner ear - amplification
D) All of these are correctly matched.

E) A) and C)
F) A) and B)

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According to the textbook, the average person can see _____ colors.


A) nearly 1,000
B) about 10,000
C) just over 200,000
D) over 2,000,000

E) All of the above
F) C) and D)

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Which of the following represents a knowledge-based explanation of the Müller-Lyer illusion?


A) Observers make more eye movements away from the center of the horizontal line when the arrowheads point inward than when they point outward. The horizontal line is thus perceived as longer when the arrowheads point inward than when they point outward.
B) Based on their experience with the built environment, observers perceive the inward-pointing arrowheads as a nearby outside corner of a building or other rectangular object; in contrast, the outward pointing arrowheads are seen as a more distant, but larger, inside corner.
C) Both of these statements reflect knowledge-based explanations of the Müller-Lyer illusion.
D) Neither of these statements reflects a knowledge-based explanation of the Müller-Lyer illusion.

E) All of the above
F) B) and D)

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The textbook describes young triplets who were outfitted with cochlear implants. Which statement is True regarding cochlear implants?


A) Cochlear implants work by amplifying incoming sound waves.
B) Cochlear implants enable many people to understand language.
C) Hearing with a cochlear implant is the same as hearing with two ears.
D) The deaf community has embraced cochlear implants.

E) A) and B)
F) C) and D)

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The cornea and the lens both contribute to focusing light waves.

A) True
B) False

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About _____% of European-American males exhibit a color deficiency. About _____% of European-American females exhibit a color deficiency.


A) 1; 1
B) 1; 8
C) 8; 1
D) 8; 8

E) C) and D)
F) A) and B)

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According to the text, nearly 1 in _____ American teens suffers some degree of hearing loss.


A) 3
B) 4
C) 5
D) 8

E) All of the above
F) A) and D)

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