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Exam 11: Customer Relationship Management and Supply Chain Management

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Question 41

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Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Haya orders 40 ties in each of the school colours and 10 in each of four sports. Which of the following is true about Haya's supply chain?

A) Haya is using a just-in-time inventory system.
B) Haya is using a vendor-managed inventory.
C) Haya is building inventories.
D) Haya has vertical integration with her upstream supplier.
E) Haya is using a pull model.

F) All of the above
G) A) and E)

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Question 42

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A major source of supply chain uncertainty is the supply forecast.

A) True
B) False

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Question 43

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Modern organizations are concentrating on their core competencies and on becoming more flexible and agile.

Which of the following is not a reason Crate & Barrel implemented an SCM system?

Sourcing from external suppliers occurs in the upstream portion of the supply chain.

You order a pair of shoes online, but they don't fit. You send them back. This is an example of a(n) _________ transaction.

Internet protocol data interchange is a communication standard that enables business partners to electronically exchange routine documents.

Which of the following is not a benefit of EDI?

Horizontal integration is a business strategy in which a company buys its suppliers.

Sales force automation is a customer-facing application.

Differentiate between the pull model and the push model.

_________ is an example of a customer-facing application.

SCM helps address which of Porter's Five Forces?

Distribution or dispersal takes place in which segment of the supply chain?

_________ is a CRM system that is hosted by an external vendor in the vendor's data centre.

__________ includes those areas where customers directly interact with the company.

A raw supplier is an example of a(n) _______ component of supply chain management.

Packaging and assembly take place in the downstream portion of the supply chain.

In the _________, the production process begins with a forecast.

Over time, the customer relationship with vendors has become more impersonal for all of the following reasons except: