A) Premium pricing to create an image of uniqueness in consumers' minds
B) Pursuing a distinctive competence in focused marketing
C) Constructing a manufacturing plant of less than minimum efficient scale
D) Using aggressive pricing and promotions to expand sales volume as rapidly as possible
E) Making the assembly of the product as complex as possible because this results in greater learning effects
G) A) and C)
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A) helps a company realize both learning effects and diseconomies of scale.
B) suggests that unit manufacturing costs increase by a certain amount each time output is increased.
C) is very important in industries that mass-produce a standardized output.
D) suggests that achieving low costs allows a firm to charge a premium price.
E) is least likely to bottom out as long as the company does not stop production.
G) A) and B)
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Superior efficiency can be an important ...View Answer
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A) Providing leadership and commitment quality
B) Finding ways to manage quality
C) Setting goals and creating incentives
D) Soliciting input from employees
E) Lengthening production runs
G) A) and D)
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B) False
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A) limits a company's ability to customize products.
B) reduces the use of individual machines and hinders quality control at all stages of the manufacturing process.
C) increases the setup times for complex equipment.
D) is the use of technology to produce large quantities of a standardized output.
E) is a company's ability to reconcile low cost and differentiation that were once thought incompatible.
G) C) and D)
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A) high.
B) low.
C) nil.
D) moderate.
E) too difficult to assess.
G) A) and B)
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A) learning by doing technique.
B) company's overall experience in a particular industry.
C) systematic lowering of the cost structure and unit cost reductions.
D) diseconomies of scale caused by inexperienced workers.
E) increases in unit costs experienced over time.
G) B) and C)
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B) False
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A) are limited to only very large organizations.
B) require members to coordinate their own activities and make decisions.
C) typically increase the need for supervisors.
D) create a tall organizational structure.
E) show negligible increase in productivity and substantial decrease in product quality.
G) A) and E)
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A) not directly related to unit cost.
B) an indication of a company's ability to satisfy its customers.
C) irrelevant as they are unlikely to impact advertising and marketing costs.
D) unlikely to affect sales volumes.
E) not affected by cost of products.
G) A) and C)
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B) False
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A) increase per-unit costs.
B) decrease employee productivity.
C) increase employee output.
D) have little effect on employee output.
E) facilitate teamwork.
G) C) and E)
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B) False
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A) Defection rates are determined by customer loyalty.
B) The longer a company holds on to a customer, the greater is the volume of customer-generated unit sales.
C) Lowering customer defection rates creates a higher cost structure.
D) The longer a company retains a customer the higher the average unit cost of each sale.
E) There is a positive relationship between the length of time that a customer stays with the company and profit per customer.
G) All of the above
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