Question 1

General Mills is introducing a new line of barbecue sauce,and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product.This fee is known as a _____ fee.

Accepted Answer

A)   placing 
B)   purchasing 
C)   selling 
D)   slotting 
E)   securityF) A) and B)
G) B) and C)

Question 2

Jose Ortega considered his options carefully to decide how his company should respond to a customer's complaint.In the end,he decided to treat the customer like he hoped a company would treat him if he reported a problem with a product he bought.He gave the customer a refund.He is using the _____ test.

Accepted Answer

A)   utilitarianism 
B)   Golden Rule 
C)   professional ethics 
D)   TV 
E)   moral idealismF) A) and B)
G) C) and D)

Question 3

The regulation of the brewing and liquor industries is done by the _____.

Accepted Answer

A)   Federal Trade Commission 
B)   Food and Drug Administration 
C)   Bureau of Alcohol, Tobacco, and Firearms 
D)   National Advertising Division 
E)   National Advertising Review BoardF) B) and C)
G) All of the above

Question 4

The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

Accepted Answer

A)   ad review process 
B)   advertising clearance process 
C)   NAD review process 
D)   NARB review process 
E)   advertising screening processF) B) and E)
G) B) and D)

Question 5

_____ is the most important ethical issue that is unique to the online medium.

Accepted Answer

A)   Privacy 
B)   Slotting fees 
C)   Negative publicity 
D)   Piracy 
E)   Short fillingF) A) and C)
G) B) and D)

Question 6

Consumer privacy is an ethical issue that transcends all marcom activities.

Accepted Answer

A) True 
 B)False

Question 7

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.

Accepted Answer

A)   FDA 
B)   NAD 
C)   CARU 
D)   FTC 
E)   NARCF) A) and B)
G) A) and C)

Question 8

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?

Accepted Answer

A)   Qualifications and disclosures should be sufficiently clear and prominent to prevent deception. 
B)   Claims should not be targeted to children. 
C)   Claims should make clear whether they apply to the product, the package, or a component of either. 
D)   Claims should not overstate an environmental attribute or benefit, either expressly or by implication. 
E)   Comparative claims should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.F) C) and E)
G) A) and E)

Question 9

Costs of regulation include cost of complying,enforcement costs,and costs resulting from unintended side effects.

Accepted Answer

A) True 
 B)False

Question 10

The FDA regulates the brewing and liquor industries.

Accepted Answer

A) True 
 B)False

Question 11

AAAA is a self-regulatory group that monitors children's television programming and commercials.

Accepted Answer

A) True 
 B)False

Question 12

A false claim is,by definition,deceptive.

Accepted Answer

A) True 
 B)False

Question 13

According to the FTC,a misrepresentation is said to occur when qualifying information necessary to prevent a practice,claim,representation,or reasonable expectation or belief from being misleading is not disclosed.

Accepted Answer

A) True 
 B)False

Question 14

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.

Accepted Answer

A)   substantiation 
B)   ethics 
C)   unfairness 
D)   responsibility 
E)   deceptiveF) A) and E)
G) None of the above

Question 15

Regulation of advertising may result in buyers switching to another product or reducing their level of consumption after regulation is imposed.This is an example of _____ regulation.

Accepted Answer

A)   unfair practices 
B)   covert marketing practices 
C)   information regulation in 
D)   unintended side effects of 
E)   Federal Trade CommissionF) A) and B)
G) None of the above

Question 16

The _____ is the U.S.government agency that has primary responsibility for regulating information on the packages of food and drug products.

Accepted Answer

A)   NARB 
B)   NAD 
C)   FTC 
D)   FDA 
E)   BBBF) A) and B)
G) A) and C)

Question 17

Discuss three ethical issues in advertising.

Accepted Answer

The chapter covered several ethical issu...

Question 18

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.

Accepted Answer

A)   reasonable consumer 
B)   probable consumer 
C)   competitor 
D)   government agency 
E)   childF) A) and D)
G) B) and E)

Question 19

When are sweepstakes and contests unethical?

Accepted Answer

A)   The prize has no monetary value. 
B)   The prize is a new product. 
C)   Everyone receives a prize of some sort. 
D)   Consumers think their odds of winning are greater than they really are. 
E)   The sweepstakes or contests are used for publicity.F) All of the above
G) A) and D)

Question 20

What are the three basic elements of the FTC's current policy determining whether or not an ad is deceptive?

Accepted Answer

A)   misleading, reasonable consumer, and material 
B)   misleading, typical consumer, and injury 
C)   comparative ad, misleading, and reasonable consumer 
D)   injury, not avoidable, and material 
E)   injury, reasonable consumer, and falseF) A) and D)
G) A) and C)

Exam 4: Environmental, Regulatory and Ethical Issues

Regulation of advertising may result in buyers switching to another product or reducing their level of consumption after regulation is imposed.This is an example of _____ regulation.

Correct Answer
verified

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.

Correct Answer
verified

According to the FTC,a misrepresentation is said to occur when qualifying information necessary to prevent a practice,claim,representation,or reasonable expectation or belief from being misleading is not disclosed.

Correct Answer
verified

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.

Correct Answer
verified

Consumer privacy is an ethical issue that transcends all marcom activities.

Correct Answer
verified

The regulation of the brewing and liquor industries is done by the _____.

Correct Answer
verified

Costs of regulation include cost of complying,enforcement costs,and costs resulting from unintended side effects.

Correct Answer
verified

General Mills is introducing a new line of barbecue sauce,and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product.This fee is known as a _____ fee.

Correct Answer
verified

The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

Correct Answer
verified

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?

Correct Answer
verified

A false claim is,by definition,deceptive.

Correct Answer
verified

Discuss three ethical issues in advertising.

Correct Answer
verified
The chapter covered several ethical issu...
View Answer

The _____ is the U.S.government agency that has primary responsibility for regulating information on the packages of food and drug products.

Correct Answer
verified

What are the three basic elements of the FTC's current policy determining whether or not an ad is deceptive?

Correct Answer
verified

The FDA regulates the brewing and liquor industries.

Correct Answer
verified

_____ is the most important ethical issue that is unique to the online medium.

Correct Answer
verified

Correct Answer
verified

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.

Correct Answer
verified

When are sweepstakes and contests unethical?

Correct Answer
verified

AAAA is a self-regulatory group that monitors children's television programming and commercials.

Correct Answer
verified

Exam 4: Environmental, Regulatory and Ethical Issues

Regulation of advertising may result in buyers switching to another product or reducing their level of consumption after regulation is imposed.This is an example of _____ regulation.

Correct AnswerverifiedShow Answer

The _____ has issued a regular series of reports,titled Marketing Violent Entertainment to Children,that criticizes the entertainment industry for targeting children with advertisements for violent films,video games,and music.

Correct AnswerverifiedShow Answer

According to the FTC,a misrepresentation is said to occur when qualifying information necessary to prevent a practice,claim,representation,or reasonable expectation or belief from being misleading is not disclosed.

Correct AnswerverifiedShow Answer

The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____.

Correct AnswerverifiedShow Answer

Consumer privacy is an ethical issue that transcends all marcom activities.

Correct AnswerverifiedShow Answer

The regulation of the brewing and liquor industries is done by the _____.

Correct AnswerverifiedShow Answer

Costs of regulation include cost of complying,enforcement costs,and costs resulting from unintended side effects.

Correct AnswerverifiedShow Answer

General Mills is introducing a new line of barbecue sauce,and grocery retailers are requiring that General Mills pay them a per-store fee for their willingness to handle the new product.This fee is known as a _____ fee.

Correct AnswerverifiedShow Answer

The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

Correct AnswerverifiedShow Answer

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?

Correct AnswerverifiedShow Answer

A false claim is,by definition,deceptive.

Correct AnswerverifiedShow Answer

Discuss three ethical issues in advertising.

Correct AnswerverifiedThe chapter covered several ethical issu...View AnswerShow Answer

The _____ is the U.S.government agency that has primary responsibility for regulating information on the packages of food and drug products.

Correct AnswerverifiedShow Answer

What are the three basic elements of the FTC's current policy determining whether or not an ad is deceptive?

Correct AnswerverifiedShow Answer

The FDA regulates the brewing and liquor industries.

Correct AnswerverifiedShow Answer

_____ is the most important ethical issue that is unique to the online medium.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.

Correct AnswerverifiedShow Answer

When are sweepstakes and contests unethical?

Correct AnswerverifiedShow Answer

AAAA is a self-regulatory group that monitors children's television programming and commercials.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The chapter covered several ethical issu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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