Question 1

The existence of substitute products is a key industry strategic factor.

Accepted Answer

A) True 
 B)False

Question 2

All of the following were parts of the vision during the early days of e-commerce except the belief that:

Accepted Answer

A)   new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B)   online consumers were rational and cost-driven.
C)   entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D)   the cost of acquiring customers would be much lower.E) A) and B)
F) A) and C)

Question 3

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Accepted Answer

A)   moving to a demand-pull model.
B)   high cost structures.
C)   developing a fast-response online order and fulfillment system.
D)   channel conflict.E) B) and D)
F) All of the above

Question 4

Which of the following has the highest share of online retail sales?

Accepted Answer

A)   omni-channel merchants
B)   virtual merchants
C)   catalog merchants
D)   manufacturer-directE) A) and B)
F) B) and D)

Question 5

Almost all recruiting professionals now use social networks in the recruiting process.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?

Accepted Answer

A)   online catalog
B)   online order, in-store pickup
C)   online supply-push
D)   online promotions for offline purchasesE) None of the above
F) B) and C)

Question 7

Which of the following is not an example of a transaction broker?

Accepted Answer

A)   a stockbroker
B)   a real estate agent
C)   an accountant
D)   an employment agencyE) B) and D)
F) A) and C)

Question 8

All of the following are challenges faced by bricks-and-clicks firms except:

Accepted Answer

A)   coordinating prices across channels.
B)   handling returns of online purchases at retail outlets.
C)   building a credible website.
D)   building a brand name.E) A) and D)
F) All of the above

Question 9

All of the following have introduced their own versions of Buy buttons except:

Accepted Answer

A)   Facebook.
B)   Pinterest.
C)   Instagram.
D)   Tumblr.E) B) and D)
F) None of the above

Question 10

Consumers are primarily price-driven when shopping on the Internet.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following best explains why the service sector is a natural avenue for e-commerce?

Accepted Answer

A)   The service sector is less geographically reliant and more globally oriented.
B)   The service sector has historically been more technology-reliant.
C)   Much of the value in services is based on the collection, storage, and exchange of information.
D)   It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.E) B) and D)
F) C) and D)

Question 12

Describe the virtual merchant business model and its unique challenges in becoming financially viable.

Accepted Answer

Virtual merchants are single-channel e-c...

Question 13

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Accepted Answer

A) True 
 B)False

Question 14

In 2018,almost 60% of the adult U.S.population was expected to use online banking.

Accepted Answer

A) True 
 B)False

Question 15

The term supply-push refers to:

Accepted Answer

A)   making products prior to orders being received based on estimated demand.
B)   waiting for orders to be received before building a product.
C)   channel conflict.
D)   multi-channel manufacturers who sell directly online to consumers.E) A) and B)
F) A) and C)

Question 16

All of the following are advantages of online retail except:

Accepted Answer

A)   lower supply chain costs.
B)   lower cost of distribution.
C)   ability to change prices.
D)   faster delivery of goods.E) A) and C)
F) B) and D)

Question 17

On-demand service companies collect a fee from both sellers and buyers who use the platform.

Accepted Answer

A) True 
 B)False

Question 18

Describe the vision of online retailing during the early days of e-commerce.Did these predictions and assumptions turn out to be true?

Accepted Answer

In the early days of e-commerce,entrepre...

Question 19

Omni-channel merchants are also referred to as:

Accepted Answer

A)   virtual merchants.
B)   bricks-and-clicks companies.
C)   catalog merchants.
D)   manufacturer-direct firms.E) B) and C)
F) B) and D)

Question 20

Which of the following is not a major trend in online retail for 2018-2019?

Accepted Answer

A)   Buying online has become a normal, mainstream, everyday experience.
B)   The average annual purchase of online buyers continues to increase.
C)   Specialty retail sites show rapid growth in online retail.
D)   The number of online buyers begins to plateau.E) A) and C)
F) C) and D)

Exam 9: Online Retailing and Services

The existence of substitute products is a key industry strategic factor.

Correct AnswerverifiedShow Answer

Almost all recruiting professionals now use social networks in the recruiting process.

Correct AnswerverifiedShow Answer

Omni-channel merchants are also referred to as:

Correct AnswerverifiedShow Answer

The term supply-push refers to:

Correct AnswerverifiedShow Answer

Describe the vision of online retailing during the early days of e-commerce.Did these predictions and assumptions turn out to be true?

Correct AnswerverifiedIn the early days of e-commerce,entrepre...View AnswerShow Answer

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Correct AnswerverifiedShow Answer

In 2018,almost 60% of the adult U.S.population was expected to use online banking.

Correct AnswerverifiedShow Answer

Describe the virtual merchant business model and its unique challenges in becoming financially viable.

Correct AnswerverifiedVirtual merchants are single-channel e-c...View AnswerShow Answer

Which of the following has the highest share of online retail sales?

Correct AnswerverifiedShow Answer

Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?

Correct AnswerverifiedShow Answer

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Correct AnswerverifiedShow Answer

Which of the following is not a major trend in online retail for 2018-2019?

Correct AnswerverifiedShow Answer

All of the following were parts of the vision during the early days of e-commerce except the belief that:

Correct AnswerverifiedShow Answer

Which of the following is not an example of a transaction broker?

Correct AnswerverifiedShow Answer

Which of the following best explains why the service sector is a natural avenue for e-commerce?

Correct AnswerverifiedShow Answer

All of the following are challenges faced by bricks-and-clicks firms except:

Correct AnswerverifiedShow Answer

On-demand service companies collect a fee from both sellers and buyers who use the platform.

Correct AnswerverifiedShow Answer

All of the following are advantages of online retail except:

Correct AnswerverifiedShow Answer

All of the following have introduced their own versions of Buy buttons except:

Correct AnswerverifiedShow Answer

Consumers are primarily price-driven when shopping on the Internet.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In the early days of e-commerce,entrepre...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Virtual merchants are single-channel e-c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified