Question 1

YouTube attempts to deliver a limited number of programs to a large audience.

Accepted Answer

A) True 
 B)False

Question 2

Gannett is the United States' largest Internet provider.

Accepted Answer

A) True 
 B)False

Question 3

Which of the so-called Big Media companies is the world's largest publisher?

Accepted Answer

The answer of Which of the so-called Big Media companies...

Question 4

Which media company publishes local newspapers in the United States with a daily print circulation of 5 million and a monthly digital circulation of 43 million?

Accepted Answer

A)  Gannett Corporation
B)  Google
C)  YouTube
D)  Clear Channel CommunicationsE) A) and D)
F) A) and C)

Question 5

______ is where a media company uses its combined properties to promote each other and add value to the company.

Accepted Answer

A)  Synergy
B)  Broadband networks
C)  E-commerce
D)  CompetitionE) All of the above
F) B) and C)

Question 6

The biggest problem Disney Corporation faces in China is which of the following?

Accepted Answer

A)  No one knows who Mickey Mouse is.
B)  Donald Duck is perceived as being counterrevolutionary.
C)  People in China don't like cartoons.
D)  Media content is frequently pirateD.E) A) and D)
F) None of the above

Question 7

Viacom and CBS split into two separate companies for which of the following reasons?

Accepted Answer

A)  The government forced them to.
B)  They wanted to hide their overall levels of revenue.
C)  They wanted to give investors two separate stocks to invest in.
D)  They came under pressure from bloggers.E) B) and C)
F) All of the above

Question 8

Google doodles are ______.

Accepted Answer

A)  artwork,often animated,on the Google homepage honoring a particular date
B)  paid content that appears on the Google homepage
C)  whimsical sketches of long-time Google employees
D)  a new breed of dog created by Google founder Sergey BrinE) A) and D)
F) A) and C)

Question 9

The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Accepted Answer

A) True 
 B)False

Question 10

______ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.

Accepted Answer

A)  Time Warner
B)  Bertelsmann
C)  News Corporation
D)  ViacomE) A) and D)
F) B) and C)

Question 11

Which of the so-called Big Media companies owns both the Wall Street Journal and London's Sun newspaper?

Accepted Answer

The answer of Which of the so-called Big Media companies...

Question 12

Vertical integration is which of the following?

Accepted Answer

A)  controlling the distribution of media
B)  controlling the media product from production to delivery
C)  controlling the direction of media broadcast
D)  controlling access to mediaE) B) and D)
F) A) and B)

Question 13

Bertelsmann is the only one of the major legacy media companies to be privately owned.

Accepted Answer

A) True 
 B)False

Question 14

Time Warner no longer owns the Time family of magazines.Who does?

Accepted Answer

A)  Gannett
B)  Bertelsmann
C)  Meredith Corp.
D)  ViacomE) A) and D)
F) All of the above

Question 15

Fox Broadcasting carries raunchy programs because these shows deliver large audiences.

Accepted Answer

A) True 
 B)False

Question 16

Disney Corporation sells merchandise at every level from watches for children to a $380 Beauty and the Beast-themed soup pot.

Accepted Answer

A) True 
 B)False

Question 17

The biggest problem facing ESPN economically is ______.

Accepted Answer

A)  that cable/satellite TV is losing subscribers
B)  advertisers no longer want to reach men aged 18-34
C)  viewers are boycotting the sports network
D)  They are all major problems.E) All of the above
F) B) and D)

Question 18

______ is one of the leading online media companies in the world.

Accepted Answer

A)  Gannett Corporation
B)  Alphabet/Google
C)  YouTube
D)  iHeartMediaE) A) and B)
F) A) and C)

Question 19

According to media scholar and critic Ben Bagdikian,in 1983 approximately ______ corporations owned a majority of media outlets in the United States.

Accepted Answer

A)  5
B)  50
C)  500
D)  5,000E) None of the above
F) A) and B)

Question 20

In addition to selling phones,tablets and computers,name two other sources of revenue for Apple.

Accepted Answer

Music,movies,softwar...

Exam 3: The Media Business: Consolidation, Globalization, and the Long Tail

According to media scholar and critic Ben Bagdikian,in 1983 approximately ______ corporations owned a majority of media outlets in the United States.

Correct AnswerverifiedShow Answer

______ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.

Correct AnswerverifiedShow Answer

The biggest problem facing ESPN economically is ______.

Correct AnswerverifiedShow Answer

Disney Corporation sells merchandise at every level from watches for children to a $380 Beauty and the Beast-themed soup pot.

Correct AnswerverifiedShow Answer

Vertical integration is which of the following?

Correct AnswerverifiedShow Answer

Fox Broadcasting carries raunchy programs because these shows deliver large audiences.

Correct AnswerverifiedShow Answer

Bertelsmann is the only one of the major legacy media companies to be privately owned.

Correct AnswerverifiedShow Answer

YouTube attempts to deliver a limited number of programs to a large audience.

Correct AnswerverifiedShow Answer

Which of the so-called Big Media companies owns both the Wall Street Journal and London's Sun newspaper?

Correct AnswerverifiedShow Answer

Google doodles are ______.

Correct AnswerverifiedShow Answer

The long tail is the portion of a distribution curve where a large number of people are interested in buying a limited number of products.

Correct AnswerverifiedShow Answer

The biggest problem Disney Corporation faces in China is which of the following?

Correct AnswerverifiedShow Answer

Which of the so-called Big Media companies is the world's largest publisher?

Correct AnswerverifiedShow Answer

Viacom and CBS split into two separate companies for which of the following reasons?

Correct AnswerverifiedShow Answer

Gannett is the United States' largest Internet provider.

Correct AnswerverifiedShow Answer

______ is where a media company uses its combined properties to promote each other and add value to the company.

Correct AnswerverifiedShow Answer

______ is one of the leading online media companies in the world.

Correct AnswerverifiedShow Answer

Which media company publishes local newspapers in the United States with a daily print circulation of 5 million and a monthly digital circulation of 43 million?

Correct AnswerverifiedShow Answer

Time Warner no longer owns the Time family of magazines.Who does?

Correct AnswerverifiedShow Answer

In addition to selling phones,tablets and computers,name two other sources of revenue for Apple.

Correct AnswerverifiedMusic,movies,softwar...View AnswerShow Answer

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Music,movies,softwar...
View Answer