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Exam 1: Mass Media Literacy

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Question 51

Multiple Choice

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According to Innis,cultures that used media that were biased for space were

A) unchanging.
B) stable.
C) decentralized.
D) centralized.
E) hierarchical.

F) A) and E)
G) D) and E)

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Question 52

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Media literacy requires an understanding of how the media affects people.

A) True
B) False

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Question 53

True/False

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The only function of advertising is persuasion.

Media literacy focuses on the content of the message rather than on the motivation.

What percent of Canadians rate CBC programming as good or better than good?

A message intended to persuade people to buy a product is called??_________________.

We depend on media,and media industries depend on having an audience.This is called

Marshall McLuhan and Harold Innis make up which school of communication?

Which term is used to describe the combining of companies into larger companies?

Ben Bagdikian says that conglomeration affects diversity in the media.