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Essentially,a successful integration strategy:


A) Gives customers more perceived value while exceeding their price expectation.
B) Allows a firm to make strategic trade-offs effectively.
C) Enables a firm to increase value creation while keeping costs in check.
D) All of these.

E) A) and B)
F) C) and D)

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There are several cost drivers that can be managed in order to establish a low-cost leadership advantage.One of the basic cost drivers is:


A) Access to unique features that turn commodities into differentiated products.
B) Access to lower-cost input factors including raw materials and labor.
C) Creating personalized customer service in order to minimize price-sensitivity.
D) Shifting to small-scale production processes in order to create customized products.

E) B) and C)
F) None of the above

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Rolex focuses on a small market segment,affluent consumers who want to present a certain image.What is the appropriate name for Rolex's scope of competition?


A) Broad
B) Market segmented
C) Narrow
D) Targeted

E) A) and B)
F) A) and D)

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In the value gap analysis (V-C),which item do cost leaders focus on with their strategies?

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These businesses focus on reducing the c...

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GM and Hyundai offer certain car models that directly compete with each other.Hyundai is able to produce their models at a lower cost while providing similar value at the same time.It can be said that:


A) GM and Hyundai have both achieved differentiation parity and competitive advantages.
B) GM has achieved differentiation parity and a competitive advantage over Hyundai.
C) Hyundai has achieved differentiation parity and a competitive advantage over GM.
D) Neither GM nor Hyundai have achieved differentiation parity since they are not in the same strategic group.

E) A) and C)
F) C) and D)

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When a firm has a higher perceived value and cost parity with competitors,why would it NOT offer products at a price premium?

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The firm would want to gain market share...

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Achieving economies of scale is an important cost driver for certain low-cost leaders.However,there is a saying that "sometimes bigger is worse" because at some point costs increase as output increases.This is referred to as:


A) External economies
B) Diseconomies of scale
C) Economic inefficiencies
D) Integration diseconomies

E) A) and B)
F) A) and C)

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Economies of scale generally weaken a firm's ability to move down a given learning curve.

A) True
B) False

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Achieving differentiation parity can be difficult for a cost leader firm because:


A) Creating value generally means higher costs.
B) Achieving parity in the market is always hard.
C) Cost leaders typically add too much value to their products.
D) Value chain activities should not be altered.

E) None of the above
F) B) and D)

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It can be said that the Tata Group is pursuing a(n) _____________ strategy at the corporate level when it comes to automobiles.


A) Undiversified
B) Unrelated
C) Integration
D) Linked integrative

E) A) and B)
F) A) and C)

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There are two generic strategic positions that require managers to make trade-offs between,in order to achieve success at an integration strategy.They are:


A) Service-oriented and low cost.
B) Product-oriented and high cost.
C) High cost and commodity.
D) Low cost and differentiation.

E) All of the above
F) B) and C)

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When a firm has been able to perform best practices combined with a positive value-cost relationship,it has reached the:


A) Value-cost frontier.
B) Productivity frontier.
C) Economies of scope.
D) Strategic intent.

E) A) and B)
F) A) and C)

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Successfully implementing an integration strategy is particularly important in globalized industries.

A) True
B) False

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When management decides whether to pursue a broad market position or a narrow market position,they are defining the:


A) Economies of scale.
B) Economies of scope.
C) Scope of competition.
D) Scope of core capabilities.

E) C) and D)
F) A) and B)

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A low-cost firm can still gain a competitive advantage even without differentiation parity as long as:


A) Its differentiation appeal is in parity with the competition.
B) Its costs are higher than the competition.
C) Its economic value creation exceeds that of the competition.
D) Its economic value creation is the same as the competition.

E) B) and C)
F) A) and D)

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Under the five forces model,a risk to a firm with a differentiation strategy is:


A) When the focus of competition switches to price rather than features and new acceptable levels of quality have emerged due to innovation.
B) When the focus of competition switches to price rather than features and the substitute products are considered below acceptable levels of quality.
C) When the focus of competition switches to features rather than price, the substitute products are considered below acceptable levels of quality.
D) When the focus of competition switches to features rather than price and new acceptable levels of quality have emerged due to innovation.

E) B) and D)
F) A) and B)

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When pursuing a cost-leadership strategy,the focus of competition is on cost parity,while offering acceptable value.

A) True
B) False

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Under the five forces model,a differentiation strategy works best when:


A) The firm has intangible resources, supplier cost increases can be passed on to the customer, and equivalent substitutes are readily available.
B) The firm has tangible resources, supplier cost increases can be passed on to the customer, and equivalent substitutes are readily available.
C) The firm has tangible resources, supplier cost increases can be passed on to the customer, and the differentiation appeal creates customer loyalty.
D) The firm has intangible resources, supplier cost increases can be passed on to the customer, and the differentiation appeal creates customer loyalty.

E) None of the above
F) B) and C)

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When costs per unit fall as output increases,_________________ occur.


A) Economies of scope
B) Diseconomies of scale
C) Economies of efficiency
D) Economies of scale

E) All of the above
F) B) and C)

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Apple,Dell,and HP are used as examples in the text for the dynamics of competitive positioning.What does this analysis tell us about these firms?


A) There has been relatively little change in the positions of these firms from 2005 to 2010.
B) Apple is the only one of the three to remain on the productivity frontier from 2005 to 2010.
C) HP's position has declined on the frontier from 2005 to 2010.
D) Dell has improved its position on the frontier from 2005 to 2010.

E) A) and B)
F) None of the above

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