Question 1

Ads with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using _______ segmentation.

Accepted Answer

A)  Benefits sought
B)  Lifestyle
C)  Psychographic
D)  Usage
E)  GeographicF) All of the above
G) A) and E)

Question 2

Social class has declined as a method of segmentation as a result of ______.

Accepted Answer

A)  Higher education rates in the United States
B)  Readily available credit flattening the classes
C)  The increase in minority consumers
D)  Stores appealing to everyone
E)  None of theseF) A) and E)
G) C) and E)

Question 3

STP stands for segmentation,targeting,and positioning.

Accepted Answer

A) True 
 B)False

Question 4

Differentiated target marketing means ______.

Accepted Answer

A)  Different prices to different markets
B)  The same value offering to every market segment
C)  Different value offerings for different target markets
D)  Using the push and pull strategy to differentiate markets
E)  None of theseF) C) and D)
G) None of the above

Question 5

______________ have a minority-majority population.

Accepted Answer

A)  Georgia, Florida, Texas, New York, and Louisiana
B)  Hawaii, District of Columbia, California, New Mexico, and Texas
C)  California, Florida, Texas, District of Columbia, and New York
D)  California, Texas, Alabama, Rhode Island, and Alaska
E)  Vermont, North Carolina, Illinois, Montana, and Washington stateF) C) and D)
G) B) and C) B

Question 6

Concentrated target marketing is often used by ________.

Accepted Answer

A)  Large companies to dominate a market
B)  Start-up firms to enter a market as a focus player
C)  All firms
D)  Virtual firms that use Internet marketing
E)  Michael Porter in a consulting capacityF) B) and E)
G) A) and C)

Question 7

Baby boomers represent a huge segment of the population.There is some evidence that they,in their own minds,do not think they age.This is an example of _______.

Accepted Answer

A)  Lack of aging
B)  Age discrimination
C)  Ethical dilemmas in segmentation through the calling of baby boomers older
D)  Difference between chronological age and attitudinal age
E)  Aging diagnostics of different groups of peopleF) None of the above
G) All of the above

Question 8

Most Hispanics in the United States live in __________________.

Accepted Answer

A)  New York state
B)  Texas
C)  California
D)  Washington state
E)  Washington,D.C.F) B) and D)
G) A) and E)

Question 9

Occupation segmentation is very closely related to income segmentation,although the two are not perfectly correlated.

Accepted Answer

A) True 
 B)False

Question 10

Segmenting means _________.

Accepted Answer

A)  Identifying the market into meaningful smaller markets based upon common characteristics
B)  Selecting the markets to attack in the marketplace
C)  Selecting a corporate position to communicate to potential customers
D)  Identifying and calculating the churn rate in different markets
E)  None of theseF) A) and B)
G) A) and C)

Question 11

When customers struggle to identify salient points of differentiation between a brand and its competitors,the brand is suffering from _____________________.

Accepted Answer

A)  Underpositioning
B)  Doubtful positioning
C)  Overpositioning
D)  Confused positioning
E)  No positioningF) A) and C)
G) C) and D)

Question 12

Most Asians in the United States live in __________________.

Accepted Answer

A)  New York state
B)  Oregon
C)  California
D)  Washington state
E)  Washington,D.C.F) B) and E)
G) C) and D)

Question 13

For many marketing managers,segmentation by benefit sought is the best place to start the process of market segmentation.

Accepted Answer

A) True 
 B)False

Question 14

Differentiation is a concept that means _______.

Accepted Answer

A)  Consumers like a variety of things
B)  Each age segment views products exactly the same
C)  Products need to appear to be different from one another to be successful in the marketplace
D)  Communicating and delivering value in different ways to different customer groups
E)  All of theseF) B) and D)
G) A) and E) D

Question 15

Having a product whose value proposition is a well-kept secret ________.

Accepted Answer

A)  Is a good idea
B)  Is not a good thing in marketing
C)  Is a concept that uses subliminal messages
D)  Is a superior concept used in targeting
E)  Is a well-accepted idea in market segmentationF) A) and D)
G) D) and E)

Question 16

Marketers use geographic segmentation because ____________________.

Accepted Answer

A)  People are different based on where they live
B)  Geography determines one's likes and dislikes
C)  Consumers respond differently to marketing strategies and programs based on where they live
D)  The East Coast, West Coast, and Midwest are the most important market segments based on size
E)  It is the most important way to segment marketsF) C) and E)
G) B) and E)

Question 17

The largest generation is the Millennial Generation.Members of this group were born after 1994 and are characterized by being heavily Hispanic,African-American,and Asian.

Accepted Answer

A) True 
 B)False

Question 18

___________ would not be a good product for using gender segmentation.

Accepted Answer

A)  Underwear
B)  Perfume
C)  Toothpaste
D)  Cigars
E)  Pregnancy testsF) B) and E)
G) A) and C)

Question 19

Among the generations used for segmentation,one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Accepted Answer

A)  Millennial generation
B)  Generation X
C)  Generation Y
D)  Lost generation
E)  Baby boomer generationF) B) and E)
G) A) and D)

Question 20

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

Accepted Answer

A)  Virtual mapping
B)  Perception training
C)  Visual mapping
D)  Perceptual mapping
E)  Flow chartingF) A) and D)
G) B) and E) D

Exam 6: Segmentation, target Marketing, Positioning, and CRM

Ads with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using _______ segmentation.

Correct AnswerverifiedShow Answer

Social class has declined as a method of segmentation as a result of ______.

Correct AnswerverifiedShow Answer

STP stands for segmentation,targeting,and positioning.

Correct AnswerverifiedShow Answer

Differentiated target marketing means ______.

Correct AnswerverifiedShow Answer

______________ have a minority-majority population.

Correct AnswerverifiedB

Concentrated target marketing is often used by ________.

Correct AnswerverifiedShow Answer

Baby boomers represent a huge segment of the population.There is some evidence that they,in their own minds,do not think they age.This is an example of _______.

Correct AnswerverifiedShow Answer

Most Hispanics in the United States live in __________________.

Correct AnswerverifiedShow Answer

Occupation segmentation is very closely related to income segmentation,although the two are not perfectly correlated.

Correct AnswerverifiedShow Answer

Segmenting means _________.

Correct AnswerverifiedShow Answer

When customers struggle to identify salient points of differentiation between a brand and its competitors,the brand is suffering from _____________________.

Correct AnswerverifiedShow Answer

Most Asians in the United States live in __________________.

Correct AnswerverifiedShow Answer

For many marketing managers,segmentation by benefit sought is the best place to start the process of market segmentation.

Correct AnswerverifiedShow Answer

Differentiation is a concept that means _______.

Correct AnswerverifiedD

Having a product whose value proposition is a well-kept secret ________.

Correct AnswerverifiedShow Answer

Marketers use geographic segmentation because ____________________.

Correct AnswerverifiedShow Answer

The largest generation is the Millennial Generation.Members of this group were born after 1994 and are characterized by being heavily Hispanic,African-American,and Asian.

Correct AnswerverifiedShow Answer

___________ would not be a good product for using gender segmentation.

Correct AnswerverifiedShow Answer

Among the generations used for segmentation,one stands out as the largest and most affluent of all the generations.This generation is known as ______.

Correct AnswerverifiedShow Answer

Companies often try to draw the attributes necessary to position a firm.The process of drawing two attributes at a time to visualize the market is called ________.

Correct AnswerverifiedD

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D