Filters
Question type
Study Flashcards

Describe the four fundamental assumptions of free-market economics.

Correct Answer

verifed

verified

A market economy is characterized by fou...

View Answer

Gold Sheen,a cosmetic company,introduced a new range of herbal cosmetics in a market largely dominated by non-herbal products.Aware of the growing customer concern surrounding the overuse of chemicals in beauty products,Gold Sheen's strategy was to associate its brand with long-term safety that ranked high on consumers' priority list.Which of the following strategies does Gold Sheen use in this instance?


A) Vertical integration strategy
B) Diversification strategy
C) Positioning strategy
D) Horizontal integration strategy
E) Product placement strategy

F) A) and C)
G) All of the above

Correct Answer

verifed

verified

Describe how wholesalers used advertising in the industrial age.

Correct Answer

verifed

verified

During the 1800s,manufacturers were prin...

View Answer

What was the role of Francis Ayer in the evolution of advertising in America?

Correct Answer

verifed

verified

In 1869,Francis Ayer formed an ad agency...

View Answer

Which of the following refers to an externality associated with the purchase of firearms?


A) An increase in the rate of crime
B) An increase in the popularity of shooting sports
C) Easy availability of cheap, after-sales service of firearms
D) Enhanced personal security
E) An increase in exports of firearms

F) A) and C)
G) A) and E)

Correct Answer

verifed

verified

Which of the following is an assumption that characterizes a free-market economy?


A) Presence of externalities
B) Few buyers and sellers
C) Self-interest
D) Greater involvement of the government
E) Emphasis on communal goals

F) A) and C)
G) D) and E)

Correct Answer

verifed

verified

In the industrial age,fresh mass markets developed for new and inexpensive brands of luxury and convenience goods called _____.


A) pure public goods
B) business goods
C) consumer packaged goods
D) intermediate goods
E) common goods

F) A) and B)
G) B) and E)

Correct Answer

verifed

verified

How did Benjamin Franklin make ads more readable?

Correct Answer

verifed

verified

Benjamin Franklin,the father o...

View Answer

What marketing strategy is a company using when it tries to separate its brand of cereal breakfast by associating it with healthy living,a need that is ranked high on the consumer's priority list?

Correct Answer

verifed

verified

The company is using positioni...

View Answer

Which of the following is an example of product differentiation?


A) A marketer searching for unique groups of people whose needs could be addressed through more specialized products
B) Manufacturers of electric heating appliances using advertising to slow the demand for their products
C) Marketers engaged in manipulating the supply of consumer goods to create artificial demand
D) An automobile manufacturer trying to lower the cost of production by manufacturing a small number of cars during lean periods
E) A manufacturer of cosmetics trying to portray that its brands are not only different from its competitors but also superior in terms of quality and variety

F) A) and B)
G) B) and C)

Correct Answer

verifed

verified

Which is the first U.S.publication for ad profession?

Correct Answer

verifed

verified

Printers' Ink is the...

View Answer

The marketing world of the postindustrial age was characterized by competition intensified by lower trade barriers and growing international trade.

A) True
B) False

Correct Answer

verifed

verified

In a free-market economy,when one company starts making significant profits,other companies immediately jump in to compete.

A) True
B) False

Correct Answer

verifed

verified

Which of the following functions does advertising serve as a marketing tool?


A) Withhold information about products and the place of sale
B) Discourage reuse of products
C) Increase the overall cost of sales
D) Increase the use of products
E) Create and sustain market monopolies

F) B) and E)
G) B) and D)

Correct Answer

verifed

verified

Typically,advertising expenditures are higher in countries with higher _____.


A) budget deficits
B) personal incomes
C) commodity prices
D) media regulations
E) inflation rates

F) B) and E)
G) C) and E)

Correct Answer

verifed

verified

The importance of advertising in individual countries depends on the country's level of development and national attitude toward promotion.

A) True
B) False

Correct Answer

verifed

verified

During the 1800s,wholesalers placed ads in publications called _____ that informed retailers about the sources of supply and shipping schedules for commodities.


A) supply currents
B) demand currents
C) price currents
D) puff pieces
E) sales pitches

F) B) and C)
G) A) and D)

Correct Answer

verifed

verified

Write a short note on the nature of the market in the industrial age in the United States.

Correct Answer

verifed

verified

The industrial age started during the se...

View Answer

Which of the following is the primary objective of demarketing?


A) To separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list
B) To cater to unique groups of people whose needs could be addressed through more specialized products
C) To stimulate demand for a product artificially by manipulating supply
D) To dampen demand for products, especially those that create unwanted costs for society
E) To encourage consumers to reuse products

F) A) and B)
G) All of the above

Correct Answer

verifed

verified

What are consumer packaged goods?

Correct Answer

verifed

verified

The industrial age started during the se...

View Answer

Showing 81 - 100 of 100

Related Exams

Exam 1

Advertising and IMC Today

105 Questions

Exam 3

The Big Picture: Economic and Regulatory Aspects

105 Questions

Exam 4

The Scope of Advertising: From Local to Global

105 Questions

Exam 5

Marketing and Consumer Behavior

100 Questions

Exam 6

Market Segmentation and the Marketing Mix

100 Questions

Exam 7

Research

100 Questions

Exam 8

Marketing and Imc Planning

100 Questions

Exam 9

Planning Media Strategy

102 Questions

Exam 10

Creative Strategy and the Creative Process

100 Questions

Exam 11

Creative Execution

100 Questions

Exam 12

Print, Electronic, and Digital Media Production

99 Questions

Exam 13

Using Print Media

100 Questions

Exam 14

Using Electronic Media

100 Questions

Exam 15

Using Digital Interactive Media

95 Questions

Exam 16

Social Media

86 Questions

Exam 17

Using Out-Of-Home, Exhibitive, and Supplementary Media

96 Questions

Exam 18

Relationship Building

99 Questions

Exam 19

Relationship Building

100 Questions

Show Answer