Correct Answer
verified
Multiple Choice
A) Entertainment.
B) Air travel.
C) Office supplies.
D) Lodging.
E) Portable dictating equipment.
Correct Answer
verified
Multiple Choice
A) A balanced effort between selling and non-selling activities.
B) A salesperson to develop a new market.
C) To increase its gross margin.
D) To correct an unbalanced inventory situation by pushing sales of one item.
E) To keep its selling expenses at 6 percent of net sales.
Correct Answer
verified
Multiple Choice
A) Hotel bills.
B) Gifts.
C) Postage.
D) Telephone.
E) Taxi fares.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) A performance goal for a sales rep or some other market unit.
B) Not related to a company's strategic marketing plan.
C) Determines a company's sales goals.
D) The foundation of a sales forecast.
E) Not useful for a missionary sales force.
Correct Answer
verified
Multiple Choice
A) The sales reps for an aircraft manufacturer are selling a new model plane to TWA and United Air Lines.
B) The sales reps pay their own expenses.
C) A sales rep is selling a computer system to state government departments in Illinois.
D) The sales reps frequently have unusual expenses.
E) A drug wholesaler has sales reps regularly calling on drugstores in Colorado and Wyoming.
Correct Answer
verified
Multiple Choice
A) A hardware wholesaler selling to retail stores in the midwest.
B) A driver-salesperson for a beer distributor in Colorado.
C) A manufacturer of small pumps who has a weak financial capability.
D) A manufacturer of industrial valves who is opening a new territory in the southwest.
E) Missionary salespeople working for a large soap manufacturer.
Correct Answer
verified
Multiple Choice
A) Buyers always prefer to buy from a salesperson than to buy over the Internet.
B) Sellers do not usually save money if buyers buy from their web-sites.
C) Buyers do not save money when they purchase over the Internet.
D) Both the buyer and seller save money if the buyer buys from the seller's web-site.
E) Both A & D are true.
Correct Answer
verified
Multiple Choice
A) Limits the number of business gifts which a firm may give.
B) Requires some substantiation of each expense which is claimed as a deduction.
C) Limits expenses as a percentage of a firm's sales.
D) Is not applicable if sales reps were to pay their own expenses.
E) Is applicable if sales reps drive their own cars on company business.
Correct Answer
verified
Multiple Choice
A) Typically the plan is quite flexible.
B) It is more in situations where mileage varies widely among the salespeople.
C) There is a strong trend toward the use of this plan.
D) The plan is simple and economical to administer.
E) It is the fairest plan because all reps are paid the same flat rate per mile per month.
Correct Answer
verified
Multiple Choice
A) Management has its own repair and storage facilities.
B) A special color or design is needed.
C) Management wants to make a careful investment in cars.
D) The salespeople prefer to drive their own cars.
E) The salespeople each drive about 5,000 miles a year on business.
Correct Answer
verified
Multiple Choice
A) Controlling and directing salespeople's activities.
B) Helping prepare a job description.
C) Forecasting sales.
D) Conducting sales training programs.
E) Establishing territories.
Correct Answer
verified
Multiple Choice
A) Is not used very often when the sales job is a complex,technical assignment.
B) Is not good in situations where management wants to develop a new territory.
C) Makes it difficult for management to accurately forecast its direct selling costs.
D) Is not very widely used.
E) None of these is correct.
Correct Answer
verified
Multiple Choice
A) Telemarketing offers transactional efficiency.
B) High field selling costs are one reason for the rapid growth of buying on the Internet.
C) Many buyers would rather deal over the telephone than in person.
D) Internet selling can substantially reduce field selling costs.
E) All of these.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) A measure of total profits minus expenses.
B) A measure of performance against quota.
C) A measure of sales minus expenses.
D) A measure of the ratio profits to sales
E) A measure of performance compared to the previous year.
Correct Answer
verified
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