A) Pay salespeople a straight commission on net sales.
B) Boost the sales of high margin items.
C) Enter and develop a new market.
D) Decrease the time devoted to missionary selling tasks.
E) Discourage overlapping territories.
Correct Answer
verified
Multiple Choice
A) An alternative basis for determining the company's sales goals.
B) The foundation for a company's strategic marketing plan.
C) A measure of a company's market share.
D) Not useful for a missionary sales force.
E) A sales quota.
Correct Answer
verified
Multiple Choice
A) Sales training Program.
B) Salary compensation plan.
C) Sales quota plan.
D) Sales force selection system.
E) Sales organization structure.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) A useful tool for designing a sales organizational structure.
B) A performance goal.
C) Not useful for improving sales force morale.
D) Cannot be used when selling in foreign markets.
E) None of these.
Correct Answer
verified
Multiple Choice
A) Wholesale hardware sales rep.
B) Life insurance sales rep.
C) Liquor distributor's sales reps calling on retailers.
D) Wholesaler's salespeople selling office supplies.
E) Missionary sales rep for a soap manufacturer calling on grocery stores.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) There really is no relationship between these two concepts.
B) Most firms use their expense account policy primarily as a major tool for recruiting salespeople.
C) The expense control policies can be a significant factor in implementing marketing strategies.
D) Firms no longer use expense accounts to attract customers because today that is considered to be bribery.
E) None of these is correct.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) The firm is financially weak.
B) Each sales rep drives about 5,000 miles a year on company business.
C) The sales force is small.
D) No special color or design is needed.
E) The company has centralized storage and repair facilities.
Correct Answer
verified
Multiple Choice
A) Needed before territories can be established.
B) A key element in assimilating new people into a sales force.
C) A major aid in determining a company's sales potential.
D) A foundation of a training program.
E) None of these.
Correct Answer
verified
Multiple Choice
A) Office supplies purchased by sales rep.
B) Lodging costs when away on business.
C) Expenses of family car related to business use of the car.
D) Business entertainment above $25 a day.
E) None of these is excluded.
Correct Answer
verified
Multiple Choice
A) Is designed so that the reps neither profit nor lose under the plan.
B) Does not hamper the performance of selling activities.
C) Is simple and economical to administer.
D) Does All of these.
E) Accomplishes only two of A-B-C.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Is a poor plan for salespeople with regular,routine duties.
B) Cannot be used when the reps are paid a straight commission.
C) Encourages expense account padding.
D) Is inflexible.
E) Discourages non-selling activities.
Correct Answer
verified
Multiple Choice
A) For psychological reasons,quotas should usually be set a little lower than the expected potential.
B) Territorial sales potentials are not a good base for setting volume quotas.
C) Sometimes quotas based on territorial potentials have to be adjusted downward because a new rep is covering that district.
D) Quotas should be related directly to territorial sales potential with no further changes being made.
E) It is a good idea to base quotas on last year's sales alone.
Correct Answer
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