Question 1

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Accepted Answer

A)  a broker.
B)  an agent.
C)  a retailer.
D)  a distributor.
E)  a wholesaler.F) B) and C)
G) A) and E)

Question 2

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Accepted Answer

A consideration in channel design is gai...

Question 3

The three degrees of distribution density are

Accepted Answer

A)  intensive, extensive, and selective.
B)  extensive, concentrated, and selective.
C)  intensive, exclusive, and selective.
D)  extensive, pervasive, and concentrated.
E)  concentrated, exclusive, and intensive.F) A) and E)
G) B) and D)

Question 4

A(n)  __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and D)
G) All of the above

Question 5

Neiman Marcus is a retailer with which many small manufacturers would like to be associated. A product placement in Neiman Marcus will increase the prestige of a smaller brand. The source of Neiman Marcus' power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  longevity as an upscale retailer.F) C) and D)
G) B) and D)

Question 6

The typical order cycle includes all of the following elements except

Accepted Answer

A)  order processing.
B)  transportation.
C)  stockout reports.
D)  documentation.
E)  order transmittal.F) A) and B)
G) B) and D)

Question 7

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  Communication is more important in the marketing channel than in the supply chain.
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)  A supply chain includes suppliers; marketing channels do not.F) A) and D)
G) C) and D)

Question 8

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Accepted Answer

A)  direct marketing.
B)  indirect marketing.
C)  intensive marketing.
D)  multichannel marketing.
E)  electronic marketing.F) B) and D)
G) A) and E)

Question 9

Inspecting, testing, or judging products and assigning them quality grades is an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  storing
D)  facilitating
E)  risk-takingF) C) and D)
G) C) and E)

Question 10

Marketing channels help create value for consumers through four utilities. These utilities are

Accepted Answer

A)  product, price, promotion, and place.
B)  form, function, risk-taking, and selling.
C)  time, place, form, and possession.
D)  transactional, logistical, facilitating, and marketing.
E)  buying, selling, storing, and transporting.F) C) and E)
G) All of the above

Question 11

The four most popular types of franchise arrangements are

Accepted Answer

A)  service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems.
B)  service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems.
C)  manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
D)  manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
E)  administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.F) B) and C)
G) C) and E)

Question 12

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company that they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or post-sale services
E)  adaptabilityF) A) and B)
G) B) and E)

Question 13

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 14

Goodyear Tire dealers became irate when Goodyear Tire Co. decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of

Accepted Answer

A)  corporate conflict.
B)  vertical conflict.
C)  horizontal conflict.
D)  administered conflict.
E)  contractual conflict.F) A) and B)
G) A) and D)

Question 15

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)  two different levels in a marketing channel.
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)  two producers of the same product vying for the same distribution channel members.
D)  two members in the same level of a marketing channel.
E)  a firm's and its customers' goals.F) B) and E)
G) A) and D)

Question 16

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Accepted Answer

A)  horizontal conflict.
B)  corporate conflict.
C)  vertical conflict.
D)  lateral conflict.
E)  contractual conflict.F) A) and E)
G) D) and E)

Question 17

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)  sensitivity.
B)  distribution.
C)  logistics.
D)  direct selling.
E)  warehousing.F) A) and E)
G) None of the above

Question 18

Before consumers see a movie, it is assigned a rating such as G or PG based on its language and content. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)  grading
B)  sorting
C)  risk-taking
D)  marketing
E)  assortingF) B) and E)
G) B) and D)

Question 19

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)  lateral conflict.
B)  horizontal conflict.
C)  vertical conflict.
D)  distributor conflict.
E)  contractual conflict.F) None of the above
G) A) and D)

Question 20

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) A) and C)
G) A) and D)

Exam 15: Managing Marketing Channels and Supply Chains

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

The four most popular types of franchise arrangements are

Correct AnswerverifiedShow Answer

The typical order cycle includes all of the following elements except

Correct AnswerverifiedShow Answer

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Correct AnswerverifiedShow Answer

Before consumers see a movie, it is assigned a rating such as G or PG based on its language and content. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Correct AnswerverifiedShow Answer

Goodyear Tire dealers became irate when Goodyear Tire Co. decided to sell its brands through Sears, Walmart, and Sam's Club. Many switched to competing tire makers. This is an example of

Correct AnswerverifiedShow Answer

Neiman Marcus is a retailer with which many small manufacturers would like to be associated. A product placement in Neiman Marcus will increase the prestige of a smaller brand. The source of Neiman Marcus' power is its

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer interests. What are they and why are they important?

Correct AnswerverifiedA consideration in channel design is gai...View AnswerShow Answer

Marketing channels help create value for consumers through four utilities. These utilities are

Correct AnswerverifiedShow Answer

Inspecting, testing, or judging products and assigning them quality grades is an example of a __________ function.

Correct AnswerverifiedShow Answer

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company that they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct AnswerverifiedShow Answer

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A consideration in channel design is gai...
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A marketing channel consists of individu...
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