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Exam 8: Global Marketing

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Question 21

Multiple Choice

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A __________ limits the quantity of imported merchandise,thus minimizing competition faced by domestic products.

A) tariff
B) duty
C) trading bloc
D) trade agreement
E) quota

F) D) and E)
G) A) and B)

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Question 22

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The components of global market assessment include all of the following EXCEPT

A) sensory analysis.
B) infrastructure and technology analysis.
C) analysis of government actions.
D) sociocultural analysis.
E) economic analysis.

F) All of the above
G) A) and B)

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Question 23

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Which of the following is one of the global entry strategies?

When firms pool their resources to enter a new market,they create a(n)

When shopping for a car you notice a significant price gap between domestic and imported cars,with the imported cars being much more expensive.This could be the result of

Exporting refers to a situation where a company maintains ownership of its plants,operational facilities,and offices in a foreign country in which it sells its products.

The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements.

Global expansion often begins when a firm receives an order for its product from another country.

Manufacturers would prefer to produce in a country with a trade __________,because it signals a greater opportunity to export products to more markets.

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Which of these trade agreements represents the highest level of integration among participating nations?

The Big Mac Index is a measure of economic health in a country.

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not have significant capital for expansion and does not want to take a lot of risk.He is also willing to limit his control of international stores.What are his global entry options? Given his situation and priorities,which option is most logical? Why?

Economic measures like GDP and GNI do not fully account for a country's economic health because they only measure

Global pricing strategies should be consistent with

During the early stages of globalization,in the 1950s and 1960s,_______________ were uniquely positioned because they had the skills necessary to develop,promote,and market brand name consumer products.

Brazil is characterized by strong upper and lower classes,but the middle class has declined in recent years.

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will likely use a(n) __________ strategy.

Which of the following is NOT one of the major trade agreements affecting global marketing?

Less-developed countries like Switzerland and Britain are experiencing rapid population growth.