Question 1

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Accepted Answer

This is an example of a regional cultural factor.

Question 2

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

Accepted Answer

A) True 
 B)False

Question 3

Irvina is a general practice physician.Her office includes a number of nurses,clerical assistants,and a physician's assistant.She runs a well-organized practice,but she depends on a variety of corporate partners to create value for her patients.Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?

Accepted Answer

Answers will vary but will likely includ...

Question 4

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Accepted Answer

A) True 
 B)False

Question 5

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

Accepted Answer

She will likely asse...

Question 6

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

Accepted Answer

A)   they speak different languages and come from different cultures.
B)   Asians do not respond to marketing efforts.
C)   there are not enough Asians in the United States to effectively target.
D)   each major city tends to have only one group of Asians in large numbers.
E)   one strategy is likely to be more expensive than multiple strategies.F) All of the above
G) B) and E)

Question 7

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with the next expected development in mobile technology,which is

Accepted Answer

A)   wireless payments from mobile devices.
B)   location-based social media applications.
C)   mobile devices completely replacing desktop and laptop computers.
D)   devices that block smartphone usage in retail stores.
E)   all of these.F) B) and C)
G) B) and D)

Question 8

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Accepted Answer

A)   is socially important.
B)   is passed from generation to generation orally or by written guides.
C)   competes with or complements U.S.traditional culture.
D)   can be used as a relevant identifier for a particular target group.
E)   is an important immediate marketing environment variable.F) C) and D)
G) B) and D)

Question 9

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Accepted Answer

A) True 
 B)False

Question 10

Marketers know that,compared to high school graduates who are working full time,college students

Accepted Answer

A)   will earn less over their working lifetime.
B)   spend their disposable income differently.
C)   are less likely to buy textbooks.
D)   have almost identical spending patterns.
E)   are more likely to drink beer and less likely to drink wine.F) B) and D)
G) A) and D)

Question 11

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of

Accepted Answer

A)   regional culture.
B)   country culture.
C)   generational factors.
D)   social trends.
E)   regulatory factors.F) C) and D)
G) A) and E)

Question 12

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT

Accepted Answer

A)   purchasing power.
B)   interest rates.
C)   inflation.
D)   age.
E)   currency exchange rates.F) A) and E)
G) A) and D) D

Question 13

Yvonne knows her firm must look at everything they do from a consumer's point of view.One major difficulty is that a consumer's __________ change(s) over time.

Accepted Answer

A)   ethnic background
B)   needs,wants,and ability to purchase
C)   culture
D)   just-in-time processes
E)   all of theseF) A) and E)
G) D) and E)

Question 14

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Accepted Answer

As gender roles have become le...

Question 15

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Accepted Answer

Answers will vary depending on the trend...

Question 16

Insight Guides,a line of travel books,provides travelers with background information about the people's beliefs,values,and customs.Insight's books educate travelers about a country's

Accepted Answer

A)   social concerns.
B)   political parties.
C)   demographics.
D)   generational cohorts.
E)   culture.F) A) and B)
G) A) and C)

Question 17

Marketers in the United States are paying increasing attention to ethnic groups because

Accepted Answer

A)   they represent a majority of the population in non-urban areas of the country.
B)   approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C)   they are more susceptible to marketing messages.
D)   government subsidies assist marketers attempting to communicate value to these groups.
E)   country culture is replacing regional culture as a key marketing consideration.F) B) and D)
G) A) and E)

Question 18

Which of these is a macroenvironmental factor?

Accepted Answer

A)   Culture
B)   Corporate partners
C)   Competition
D)   Company
E)   All of these are macroenvironmental factors.F) C) and D)
G) D) and E) A

Question 19

Which generation is also known as "Millennials"?

Accepted Answer

A)   Baby Boomer
B)   Gen X
C)   Gen Y
D)   Gen Z
E)   the Digital NativesF) B) and C)
G) B) and D)

Question 20

The centerpiece of the Marketing Environment Analysis Framework is

Accepted Answer

A)   green marketing.
B)   corporate partners.
C)   culture.
D)   competitive intelligence.
E)   consumers.F) A) and B)
G) A) and C)

Exam 5: Analyzing the Marketing Environment

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Correct Answer
verified
This is an example of a regional cultural factor.

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

Correct Answer
verified

Correct Answer
verified
Answers will vary but will likely includ...
View Answer

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Correct Answer
verified

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

Correct Answer
verified
She will likely asse...
View Answer

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

Correct Answer
verified

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with the next expected development in mobile technology,which is

Correct Answer
verified

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Correct Answer
verified

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Correct Answer
verified

Marketers know that,compared to high school graduates who are working full time,college students

Correct Answer
verified

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of

Correct Answer
verified

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT

Correct Answer
verified
D

Yvonne knows her firm must look at everything they do from a consumer's point of view.One major difficulty is that a consumer's __________ change(s) over time.

Correct Answer
verified

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Correct Answer
verified
As gender roles have become le...
View Answer

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Correct Answer
verified
Answers will vary depending on the trend...
View Answer

Insight Guides,a line of travel books,provides travelers with background information about the people's beliefs,values,and customs.Insight's books educate travelers about a country's

Correct Answer
verified

Marketers in the United States are paying increasing attention to ethnic groups because

Correct Answer
verified

Which of these is a macroenvironmental factor?

Correct Answer
verified
A

Which generation is also known as "Millennials"?

Correct Answer
verified

The centerpiece of the Marketing Environment Analysis Framework is

Correct Answer
verified

Exam 5: Analyzing the Marketing Environment

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Correct AnswerverifiedThis is an example of a regional cultural factor.

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAnswers will vary but will likely includ...View AnswerShow Answer

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Correct AnswerverifiedShow Answer

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

Correct AnswerverifiedShe will likely asse...View AnswerShow Answer

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

Correct AnswerverifiedShow Answer

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with the next expected development in mobile technology,which is

Correct AnswerverifiedShow Answer

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Correct AnswerverifiedShow Answer

Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children.

Correct AnswerverifiedShow Answer

Marketers know that,compared to high school graduates who are working full time,college students

Correct AnswerverifiedShow Answer

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of the impact of

Correct AnswerverifiedShow Answer

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT

Correct AnswerverifiedD

Yvonne knows her firm must look at everything they do from a consumer's point of view.One major difficulty is that a consumer's __________ change(s) over time.

Correct AnswerverifiedShow Answer

Explain how gender roles have changed,and how that has influenced marketing practices in the United States.

Correct AnswerverifiedAs gender roles have become le...View AnswerShow Answer

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

Correct AnswerverifiedAnswers will vary depending on the trend...View AnswerShow Answer

Insight Guides,a line of travel books,provides travelers with background information about the people's beliefs,values,and customs.Insight's books educate travelers about a country's

Correct AnswerverifiedShow Answer

Marketers in the United States are paying increasing attention to ethnic groups because

Correct AnswerverifiedShow Answer

Which of these is a macroenvironmental factor?

Correct AnswerverifiedA

Which generation is also known as "Millennials"?

Correct AnswerverifiedShow Answer

The centerpiece of the Marketing Environment Analysis Framework is

Correct AnswerverifiedShow Answer

Correct Answer
verified
This is an example of a regional cultural factor.

Correct Answer
verified

Correct Answer
verified
Answers will vary but will likely includ...
View Answer

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She will likely asse...
View Answer

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D

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As gender roles have become le...
View Answer

Correct Answer
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Answers will vary depending on the trend...
View Answer

Correct Answer
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Correct Answer
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A

Correct Answer
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Correct Answer
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