Question 1

Thirsty Dog! Thirsty Cat! Ad
-is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 2

Screening and evaluation refers to the stage of the new-product process

Accepted Answer

A)   where prospective customers are exposed to new product prototypes for the first time.
B)   where new product concepts that have been found viable are converted into actual prototypes.
C)   that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D)   that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)   where consumers evaluate a new product's performance in an actual-use situation.F) B) and C)
G) A) and E)

Question 3

Which of the following is an example of an organizational problem that can cause a new product failure?

Accepted Answer

A)   a competitor with a similar product beat the firm to market
B)   too much input from different stakeholders outside the firm
C)   not learning critical takeaway lessons from past failures
D)   it is a personal favorite of the CEO
E)   the board of directors insisted on itF) A) and E)
G) A) and D)

Question 4

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Accepted Answer

A)   inventive innovation
B)   continuous innovation
C)   discontinuous innovation
D)   dynamically continuous innovation
E)   continuous inventionF) C) and E)
G) A) and C)

Question 5

screening and evaluation stage of the new-product process involves

Accepted Answer

A)   internal and external evaluations of new-product ideas.
B)   product selection and budgeting projections.
C)   business and cost analyses.
D)   patent searches and environmental scanning.
E)   idea selection and prototype development.F) A) and D)
G) C) and D)

Exam 10: Developing New Products and Services

Thirsty Dog! Thirsty Cat! Ad -is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

Screening and evaluation refers to the stage of the new-product process

Correct Answer
verified

Which of the following is an example of an organizational problem that can cause a new product failure?

Correct Answer
verified

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Correct Answer
verified

screening and evaluation stage of the new-product process involves

Correct Answer
verified

Exam 10: Developing New Products and Services

Thirsty Dog! Thirsty Cat! Ad -is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

Screening and evaluation refers to the stage of the new-product process

Correct AnswerverifiedShow Answer

Which of the following is an example of an organizational problem that can cause a new product failure?

Correct AnswerverifiedShow Answer

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

screening and evaluation stage of the new-product process involves

Correct AnswerverifiedShow Answer

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified