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Exam 15: Retailers, wholesalers, and Direct Marketers

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Question 21

True/False

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Rack jobbers are full-function merchant wholesalers that market specialized lines of merchandise to retailers.

A) True
B) False

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Question 22

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Possession utility can occur even if the actual title is not transferred,as in the case of:

A) vending machine transactions.
B) beauty salon services.
C) car rentals.
D) college education.

E) A) and B)
F) A) and C)

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Question 23

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Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

_____ make regular deliveries to retailers,perform sales and collection functions,and promote product lines.

How are retailers classified on the basis of form of ownership? Explain the advantages of each type of ownership.

Mass merchandisers usually provide the same depth of assortment as a department store within each product line.

Wholesaling intermediaries help producers in transporting by:

Customers who cannot afford to pay cash for purchases made directly from the manufacturer can buy those products from a wholesale intermediary who grants them credit for the purchase.Which of the following marketing functions is being performed by the wholesaler in this situation by granting credit?

Inventory at off-price stores changes frequently as buyers take advantage of special price offers from manufacturers selling excess merchandise.

Explain the concept of retail convergence.Give an example.

Match each item with the correct statement below. -Internet retailing,vending machines,and telemarketing are examples of _____.

What are the different services provided by wholesaling intermediaries?

Volkswagen recently launched an ad campaign designed to market its Crafter model vans to wholesalers.In the televised version of the ad,viewers see a giant QR code being constructed out of packing crates.A passing individual with a smart phone scans the "code" from a distance and is taken to a video which shows the same QR code being disassembled and all of the packing crates being placed inside a Volkswagen Crafter van.The final seconds of the ad reemphasize the carrying capacity of the van and how ideal it is for businesses that need delivery vehicles. Which of the following concepts does the ad campaign demonstrate?​

A retail establishment that carries a wide variety of product lines,stocking all of them in some depth is referred to as a _____.

Which of the following is an example of a specialty store?

The distinctions between the types of retailers and the merchandise they offer are getting blurred because of:

​Getting ready to open Jim's Juice Bar,the owner has identified a target market: Jim will market to young professionals aged 18-34 who live within a certain distance of the store.In the next step of his marketing strategy process,Jim must specify elements of the retailing mix.These include all of the following except:

A _____ is an agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary function,which is to bring together buyers and sellers.

What is scrambled merchandising? Give an example.

Which of the following is a form of marketing that manufacturers use to completely bypass wholesalers and retailers?