Question 1

With respect to the five components of social media information systems (SMIS) ,which of the following statements is true of SM sponsors?

Accepted Answer

A)  They process SM sites using elastic,cloud-based servers.
B)  They develop and operate their own custom,proprietary,social networking application software.
C)  They need to be trained on both SMIS user procedures as well as on the organisation's social networking policy.
D)  Their procedures are informal,evolving,and socially oriented.E) A) and B)
F) B) and C)

Question 2

Social media outlets are companies and other organisations that choose to support a presence on one or more SM sites.

Accepted Answer

A) True 
 B)False

Question 3

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A)  personal reinforcement
B)  social credential
C)  mobility
D)  nepotismE) None of the above
F) A) and D)

Question 4

Capital is defined as the investment of resources for future profit.

Accepted Answer

A) True 
 B)False

Question 5

In social CRM,since the relationships between organisations and customers emerge from joint activity,customers have as much control as companies.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements is true of responding to social networking problems?

Accepted Answer

A)  Deleting legitimate negative comments indicates that the site contains genuine user content.
B)  Responses to problematic content on the organisation's SM site should be defensive.
C)  Patronising responses to comments from content contributors can generate a strong backlash.
D)  Criticism of products on an SM site cannot be used for product development.E) All of the above
F) C) and D)

Question 7

A ________ is a statement that delineates employees' rights and responsibilities.

Accepted Answer

A)  social media policy
B)  corporate datasheet
C)  bill of labour
D)  statement of purposeE) All of the above
F) B) and C)

Question 8

A folksonomy is content structure that has emerged from processing many user tags.

Accepted Answer

A) True 
 B)False

Question 9

If a reasoned,nondefensive response generates continued and unreasonable user-generated content from that same source,it is best for the organisation to delete it.

Accepted Answer

A) True 
 B)False

Question 10

Connection data differentiates social media information systems (SMIS)from Web site applications.

Accepted Answer

A) True 
 B)False

Question 11

Explain the procedure component of social media information systems (SMIS)with respect to the user and sponsor organisational roles.

Accepted Answer

For social networking users,procedures a...

Question 12

Defenders-of-belief communities are well-suited for activities that involve innovation or problem solving.

Accepted Answer

A) True 
 B)False

Question 13

Content data is data about relationships.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true of seekers of truth?

Accepted Answer

A)  They do not change their opinion when confronted with a contrary opinion.
B)  They generally do not form bonds with an organisation.
C)  They share a common belief and seek conformity.
D)  They are effective for activities like sales and marketing.E) B) and C)
F) A) and B)

Question 15

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

Accepted Answer

A) True 
 B)False

Question 16

With respect to the five components of social media information systems (SMIS) ,which of the following statements is true of application providers?

Accepted Answer

A)  They store and retrieve SM data on behalf of sponsors and user communities.
B)  Their procedures are informal,evolving,and socially oriented.
C)  They employ browsers and native mobile applications to store and retrieve connection data.
D)  They usually process SM sites using desktops,laptops,and smartphones.E) A) and B)
F) B) and C)

Question 17

How does social capital add value?

Accepted Answer

Relationships in social networks can pro...

Question 18

Being linked to a network of highly regarded contacts is a form of social credential.

Accepted Answer

A) True 
 B)False

Question 19

The value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Accepted Answer

A) True 
 B)False

Question 20

SM sponsors employ browsers and native mobile applications to read and submit data.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

SM sponsors employ browsers and native mobile applications to read and submit data.

Correct AnswerverifiedShow Answer

Social media outlets are companies and other organisations that choose to support a presence on one or more SM sites.

Correct AnswerverifiedShow Answer

Capital is defined as the investment of resources for future profit.

Correct AnswerverifiedShow Answer

Connection data differentiates social media information systems (SMIS)from Web site applications.

Correct AnswerverifiedShow Answer

How does social capital add value?

Correct AnswerverifiedRelationships in social networks can pro...View AnswerShow Answer

Being linked to a network of highly regarded contacts is a form of ________.

Correct AnswerverifiedShow Answer

Which of the following statements is true of seekers of truth?

Correct AnswerverifiedShow Answer

Content data is data about relationships.

Correct AnswerverifiedShow Answer

If a reasoned,nondefensive response generates continued and unreasonable user-generated content from that same source,it is best for the organisation to delete it.

Correct AnswerverifiedShow Answer

With respect to the five components of social media information systems (SMIS) ,which of the following statements is true of SM sponsors?

Correct AnswerverifiedShow Answer

Explain the procedure component of social media information systems (SMIS)with respect to the user and sponsor organisational roles.

Correct AnswerverifiedFor social networking users,procedures a...View AnswerShow Answer

A ________ is a statement that delineates employees' rights and responsibilities.

Correct AnswerverifiedShow Answer

Which of the following statements is true of responding to social networking problems?

Correct AnswerverifiedShow Answer

With respect to the five components of social media information systems (SMIS) ,which of the following statements is true of application providers?

Correct AnswerverifiedShow Answer

A folksonomy is content structure that has emerged from processing many user tags.

Correct AnswerverifiedShow Answer

Defenders-of-belief communities are well-suited for activities that involve innovation or problem solving.

Correct AnswerverifiedShow Answer

Being linked to a network of highly regarded contacts is a form of social credential.

Correct AnswerverifiedShow Answer

In social CRM,since the relationships between organisations and customers emerge from joint activity,customers have as much control as companies.

Correct AnswerverifiedShow Answer

The value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Correct AnswerverifiedShow Answer

According to McAfee,Enterprise 2.0 workers prefer to navigate content structures rather than searching for content.

Correct AnswerverifiedShow Answer

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Relationships in social networks can pro...
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For social networking users,procedures a...
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