Question 1

The shift from atoms to bits is realigning nearly every media industry.

Accepted Answer

A) True 
 B)False

Question 2

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Accepted Answer

A) True 
 B)False

Question 3

Costs that do not vary according to production volume are called _____.

Accepted Answer

A)   total costs
B)   marginal costs
C)   switching costs
D)   variable costs
E)   fixed costsF) A) and B)
G) B) and D)

Question 4

Netflix competitors in streaming are small and mostly unprofitable.

Accepted Answer

A) True 
 B)False

Question 5

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Accepted Answer

A)   Netflix has entered into a revenue sharing agreement with Apple to produce customized set top boxes.
B)   Netflix makes custom chips for television makers so they can offer Netflix in a way that replicates Google Chromecast and Amazon FireTV.
C)   Netflix launched a self-branded hardware division to build and market its own set top boxes.
D)   Netflix has acquired Vudu, a firm that specializes in the online streaming business.
E)   Netflix provides tools to firms seeking to build Netflix access into their devices.F) A) and E)
G) C) and D)

Question 6

Relate your understanding of Netflix dominance in the DVD-by-mail business to what you learned in the Strategy and Technology chapter: what three resources for competitive advantage did Netflix create in this market that rivals Blockbuster and Walmart couldn't match?

Accepted Answer

Brand, sca...

Question 7

Netflix uses data to create tailored audience promotions.

Accepted Answer

A) True 
 B)False

Question 8

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

Accepted Answer

A)   clickwrap agreement
B)   Betamax ruling
C)   fair use law
D)   First Sale Doctrine
E)   Copyright DirectiveF) A) and D)
G) D) and E)

Question 9

The long tail is a phenomenon whereby firms can make money by:

Accepted Answer

A)   selling the same product at different prices with only minor tweaks in their design.
B)   leveraging customers to promote their products or services.
C)   reselling multiple versions of a single product under different brand names.
D)   offering a selection of products or services vastly greater than conventional retailers.
E)   sell the same product to virtually every customer the Internet can reach.F) A) and B)
G) A) and E)

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Correct Answer
verified

Costs that do not vary according to production volume are called _____.

Correct Answer
verified

Netflix uses data to create tailored audience promotions.

Correct Answer
verified

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Correct Answer
verified

The long tail is a phenomenon whereby firms can make money by:

Correct Answer
verified

Netflix competitors in streaming are small and mostly unprofitable.

Correct Answer
verified

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

Correct Answer
verified

The shift from atoms to bits is realigning nearly every media industry.

Correct Answer
verified

Relate your understanding of Netflix dominance in the DVD-by-mail business to what you learned in the Strategy and Technology chapter: what three resources for competitive advantage did Netflix create in this market that rivals Blockbuster and Walmart couldn't match?

Correct Answer
verified
Brand, sca...
View Answer

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Correct AnswerverifiedShow Answer

Costs that do not vary according to production volume are called _____.

Correct AnswerverifiedShow Answer

Netflix uses data to create tailored audience promotions.

Correct AnswerverifiedShow Answer

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Correct AnswerverifiedShow Answer

The long tail is a phenomenon whereby firms can make money by:

Correct AnswerverifiedShow Answer

Netflix competitors in streaming are small and mostly unprofitable.

Correct AnswerverifiedShow Answer

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

Correct AnswerverifiedShow Answer

The shift from atoms to bits is realigning nearly every media industry.

Correct AnswerverifiedShow Answer

Relate your understanding of Netflix dominance in the DVD-by-mail business to what you learned in the Strategy and Technology chapter: what three resources for competitive advantage did Netflix create in this market that rivals Blockbuster and Walmart couldn't match?

Correct AnswerverifiedBrand, sca...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Brand, sca...
View Answer