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Exam 6: Global Marketing Research

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Question 31

Multiple Choice

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A sampling plan centers around three issues: sampling unit,sample size,and __________________.

A) demographic procedure
B) sampling procedure
C) psychographic procedure
D) geographic procedure
E) none of the above

F) B) and D)
G) B) and C)

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Question 32

Multiple Choice

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In cross-cultural market research,the need for comparability favors the ___________________.

A) coordination school
B) delegation school
C) etic school
D) planning school
E) emic school

F) B) and C)
G) C) and D)

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Question 33

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_______________________ reflects the degree to which a given concept has the same meaning in different environments.

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A.C.Nielsen and Information Resources,Inc.One of the Ways that these firms acquire data in foreign markets and most developed countries (especially in the retail environment) is to use:

The purpose of ______________________ is to get scores from subjects of different countries to have the same meaning and interpretation.

When data is collected specifically for the purpose of the research study,it is called:

There are six steps to follow in conducting global market research.The first step is to:

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries Fulfill similar functions.

In global marketing research,the marketing research problem formulation is often hindered by the _____________________ where a person's habit is to fall back on Their own cultural norms and values.

The first step in the marketing research process is described as _________________________.

To some degree,the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

The _______________ method of assessing market size begins with a rough base- number as an estimate for the market size (such as the entire population for the Country) and systematically fine-tunes by applying a string of percentages (such as Birth rate) to come up with the most meaningful estimate possible.

If a researcher were to take ten Central and Eastern European countries where per capita income and automobile ownership by per capita were known,trying to Find the overall picture of market size for the market could probably be done by Using which of the following methods?

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

All of the following are steps to be followed to conduct global market research EXCEPT:

"Test,test,test" is a maxim that marketers should never forget.

____________________ should be consulted at every step of the research process if the study will effect their operations.

With respect to asking scaled questions to determine the degree of agreement or disagreement,in illiterate societies scaled questions often use:

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

List the stages of the marketing research process.What is considered the most important step?